Everyone wondered how will Lazaro Hernandez and Jack McColough mark their (still puzzling) departure from Proenza Schouler. They did with a beautiful, winter-y, yet sun-drenched lookbook photographed at Manitoga/The Russel Wright Design Center, featuring the ultimate Proenza girls. Binx Walton is wearing a lime-green pleated toga-dress while snow is melting in the background. Julia Nobis looks like the ultimate New York woman in a grey checked blazer, pin-striped shirt and over-sized corduroy balloon-pants. Mica Arganaraz emanates quirky cool in cowl neck dress. In their finale (co-directed with Lisa Muscatel, the long-time head of the design studio), Hernandez and McColough sublimate their signifiers and show us what Proenza Schouler really is in contemporary fashion (that wasn’t always the case with their recent work).
But what’s the future of the brand? Time (and its new CEO, Shira Suveyke Snyder) will tell.