Men’s – Youthful Optimism. Prada SS25

After a couple of seasons dedicated to tackling problems of our contemporary times, Miuccia Prada and Raf Simons maybe aren’t in an entirely optimistic mood, but they are hopeful for the future – and the young generation. The spring-summer 2025 menswear Prada collection was dedicated to the feeling of “just going” with your guts when you’re young and not overthinking it too much. That was reflected in the seemingly pre-loved clothes, crumpled and creased, mismatched and cropped as if a couple of sizes too small. Simons explained: “There are elements that are female, masculine, coming from mom, dad, grandad, grandmother. Maybe things from your memories… and fantasy!”, interjected Prada. Although the designers didn’t want their new season effects look too constricted or contrived, it a bit was the case with the Lego-colored boiler suits (Simons just can’t help but return to them. Maybe he will get it right one day?). But there were also pieces in this collection that truly feel investment-worthy: pony-hair black coat with short sleeves, tops illustrated with graphic artworks by Bernard Buffet, cool wind-jackets in rave tones, slinky cardigans. The first look’s blonde-haired model who opened the door of the show venue’s toy-ish, white house wore a very Milan-coded outfit: a thin, v-neck navy sweater, sartorially-elegant grey pants with pleats and a pair of vintage-y sneakers. How Prada!

Need a Prada wardrobe fix?

ED’s SELECTION:


Men’s Saffiano Leather Logo Triangle Crossbody Bag



Men’s Denim Trucker Jacket



Men’s Silk Bermuda Shorts



Men’s Silk-Cotton Sweater



Men’s Show Nylon Bomber Jacket



Men’s Gingham Poplin Sport Shirt

Collage by Edward Kanarecki.
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Romance With The Past. Prada AW24

Prada o’clock is Milan Fashion Week’s prime-time. And with a collection like today’s outing, Miuccia Prada and Raf Simons once again confirm that their dialogue is the ultimate creative powerhouse. The autumn-winter 2024 collection, presented on a glass runway elevated above terrarium of moss and streams, is an exploration of notions of beauty, of a contemporary world formed by memories. Romance with the past is a recurring theme in Miuccia’s work, and it seems that Raf is feeling more and more comfortable with playing around with the old-fashioned feminine decorum: prim cardigans, lace, bows. But in case of Prada, the old always feel new, revelatory and simply unexpected. Dresses were covered in layers of ribbons, but don’t you dare calling it “coquette“. These women, a bit bourgeoisie, a bit activists, in their knee-length boots and biker caps, aren’t here to lounge. The suiting and outerwear looked “normal” in the front, but in fact was absolutely revealing in the back. Prada and Simons really indulged themselves in the richness of textures and layers: we have feathers, crushed velvet, butter-smooth leathers, technical cotton, fur trims. Speaking of leather, these cropped perfectos – styled with apron-like skirts – felt so good. If “sexy” wasn’t really addressed so far in the creative duo’s work, then this collection delivers many levels and ideas of sexuality, from something kinky, even perverse, to classic Old Hollywood allure (think housecoats with sharp waists and the cold-shoulder moment of the finale dress kept in the most hypnotic shade of Victorian purple). A total YES.

Collage by Edward Kanarecki.
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Men’s – Synthetic Environments. Prada AW24

“In this moment you can’t avoid talking about subjects that are relevant. For instance, nature.” As Miuccia Prada and Raf Simons jointly explained, the thinking behind their Prada autumn-winter 2024 menswear collection was intimately entangled with the notion of our natural environment – how we are insulated from it, and how to go back to it. Simons addeded: “Most people’s screensavers are nature but then at the end we sit in this very synthetic human made environment.” A menacing tension felt palpable once the models, dressed as corporate commuters, walked on the raised glass floor with a stream running through a meadow beneath. The patches of highland greens contrasted with the synthetic green of the wool caps worn on the runway. The collection itself consisted of ultimate classics of menswear, as Simons listed for “the businessman, the working man, the thinking man.” Most wore ties. The Prada twist was touches that subverted these safe spaces of identity, enticing the wearer to surround himself with nature. Narrow-fit raincoats, tweed chore jackets, three-button gray topcoats, and gold buttoned naval outerwear all offered a route outdoors. This was a Prada outing that offered safeness and quintessence, clothes-wise.

Collage by Edward Kanarecki.
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Men’s – Skimpy, Gritty, Modern Sensuality. Prada SS24

(To experience the full version of this collage, check out my Instagram!)

It’s Prada day, meaning: a polarizing collection that makes everything else happening in Milan feel blunt and plain. Miuccia Prada and Raf Simons presented a menswear collection that can’t be easily classified in a couple of words. It’s utilitarian, but super-sensual, gritty, but somehow also polished, oversized, but skimpy too. You kind of want to hate it at first, but then… you get it. The third look – a fringed print white shirt and black schoolboy short – had just passed by on the industrial meshed steel runway. Suddenly, irregular lines of slime started oozing from the ceiling, falling on either side of the models. It settled into a pale green puddle as it slowly drained away. In its free fall sticky state, the gunky stuff that waterfalled down looked like something left by the alien in Alien, or a snail, or humans… after having a good time. “Now, in this time, we have to inject fantasy again, ideas,” Mrs. Prada afterwards. Together she and Raf Simons dressed their spring 2024 men in outfits that echoed the relationship between that rigid runway mesh and the glinting plasma that spurted from and through it. The starting point was a tailored silhouette featuring broad shoulders bolstered by (removable) pads, a cinched waist, with elongated jacket skirts and sleeves. Below were high waisted bottom halves that (when not hemmed as shorts mid thigh), ballooned around the groin from the naval thanks to generous side pleats before tapering down to the ankle.

Simons said that this silhouette was meant to echo the heroically enhancing tailoring paradigm of the 1940s. It was Prada-fied through a process of reduction and enlightenment: archaic heavy wools were upgraded with ultralight modern equivalents, and instead of the heavy architecture of tailored construction, those jackets were as unconfining as the lightest poplin shirt. “When we think about the body we also think about the idea of the inside and the outside, about the way a body is not still. Very often in the sartorial, it ends up being a very architectural construction and the body is partly restricted,” concluded Simons. Through and from this heavy-looking but ultra-light starting point, other elements began to push, ooze, or burst to the surface. There were those floral shirts, whose fringing and sleeves took them one evolutionary Prada step beyond its signature Hawaiian shirts. There were traditional shirts that had been subject to a freakish growth spurt, transformed into full length coats. There was a section of constriction free denim jeans topped by functionally expansive multi pocket work gilets and then fine-gauge knit shirting in navy, through which luxuriant furry tufts appeared to be sprouting. Being Prada, this menswear collection was designed to stimulate the cerebrum as much as any other body part. But it was also consistent with the recently-repressed animal urge also unleashed at DSquared2 this menswear season. Masculine sexuality, of whatever flavor and inclination, is coursing through the runways of Milan once more.

Collage by Edward Kanarecki.
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