Yesterday’s Gucci show was not only a surprise due to its appearance in New York. It was intriguing. And Alessandro Michele knows that. The new designer, who left the sex-drived Tom Ford and Euro-sleek Frida Gianini behind, makes Gucci a brand, which is rather all about eclecticism and vintage. The word “eclectic” came up constantly when Michele was talking about the collection backstage. He also talked of “love” fuelling the collection, which incidentally appeared on a sweater in French –”aveugle par l’amour”. So hippie and optimistic, which is what Michele’s vibe is all about. “I’m inspired by a lot of things – from the street, antiques, vintage wardrobes. It’s impossible to explain the exact point of inspiration. It’s about being free to love, free to express, free to show who you are through the way you dress,” said Michele. “Luxury means that you show the way you dress with eccentricity. It’s almost like a new kind of jetset – instead of roaming around the world, you’re roaming with your clothes.” As you see, even the approach to luxury, which is up to now an essence of the brand, has changed.

But coming back to the venue matter. Gucci chose a gallery space in New York’s Chelsea, furnished with Persian rugs. As a remix of orchestral soundtracks started up, the garage doors to the gallery were raised up and the models walked in from the street, where outside Glen Luchford was shooting a film. And the street is certainly where Michele sees his eclectic cast existing. No wonder why the clothes might (or even should) remind you of Williamsburg’s thrift shops and Milanese flea markets, where the clothes are all about kitschy embroidery and cheesy patterns. But in case of Alessandro Michele and his mesmerizing Gucci affair, it was all about hand-made embellishments (the snake!), gold glitter on the shoes, soft lace and imperial Astrakhan jackets.

 Although the collection might seem to have many overkilling details, I am happy Michele is in the game. I am a bit fed up with all that “ugly chic” and minimalism which is practically everywhere. I felt a lack of beauty, romance and that 70’s freedom in fashion for a while. However, the new Gucci delivers that in a very proud, brave way. Interesting how the retailers are going to deal with all that sheer artistry.