S.S. Daley

Sir Ian McKellen emerged from the shadows to begin the S.S. Daley autumn-winter 2023 show in a silk sailor’s cap and a navy peacoat decorated with a nude male form. Reciting one of Alfred, Lord Tennyson’s Arthurian poems, his rich Shakespearean lilt spoke of mighty waves and roaring voices, delivered with the kind of presence that comes from a lifetime treading the boards. So far, so Steven Stokey-Daley: the designer has woven the energy of live performance into all three of his previous shows. But it turns out that Stokey-Daley was initially planning to do away with the theatrics completely this season, until McKellen unexpectedly reached out to the designer and the idea of him opening the show sprung up. “You don’t say no to Sir Ian McKellen,” said Stokey-Daley at a preview before the show. “To be honest, I couldn’t really believe it.” Given Stokey-Daley’s meteoric rise over the past two-and-a-half years, he shouldn’t be so surprised. The S.S. Daley whirlwind began in 2020 when he sent a portfolio of his graduate collection to stylist Harry Lambert, who then dressed his client Harry Styles in a full look for his “Golden” music video. From there, attention exploded, culminating in Stokey-Daley taking home the LVMH Prize and the emerging designer gong at the British Fashion Awards last year in quick succession. It was only after his show this past September, Stokey-Daley explains, that he was able to pause and fully take stock of his rapid ascent – and he found himself feeling strangely deflated. “Everything was great on paper, but I felt like, post-LVMH Prize, I had a lot to prove,” Stokey-Daley said. He felt he should reintroduce the brand with a bang last season and scaled up his runway experience, with an ambitious set inspired by Sissinghurst Castle Gardens. His initial urge to do without the theatrical bells and whistles this time was partly in response to that, channeling this emotional turbulence into artfully disheveled, navy-inspired clothes that trailed with loose strings of thread and lengths of knitted bunting, as if the models been dragged from a shipwreck. “This collection is more of a reflection of my state of mind than anything I’ve done before,” he said.

Collage by Edward Kanarecki.
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S.S.Daley, founded by London-based designer Steven Stokey-Daley, won the prestigious LVMH prize this June. His graduate collection was picked up by the stylist Harry Lambert, and later featured in Harry Styles’ music video “Golden”. And once you are worn by Styles, you become loved by the entire fashion industry. But there are many more reasons to love Stokey-Daley’s work. The designer uses donated, deadstock and end of roll fabrics, while exploring themes of British aristocracy and class in regard to uniform and attire. S.S. Daley is a modern brand redeveloping ideas of British heritage – exactly what London fashion needs right now.

For spring-summer 2023, all kinds of wearable new treats were scattered through the collection in the form of ticking-stripes and balloon-sleeve blouses with botanical prints, sweaters with Wedgwood plate blue-and white embroidery, zip-up cardigans with a pair of rabbits on the front. There was a lot of bunny action, too. The collection’s context was based around a dramatized reading of the love letters between Vita Sackville West and Violet Trefusis. Daley explained that he had come across a sketch from one of Violet’s letters. “It was about a time in the south of France together, when Violet dressed like a man, in a full length morning coat, and they could pass as a couple. A time when they could enjoy love freely.” The women also coined a codeword for writing about their love – it was ‘rabbit.’ The clandestine relationship became increasingly sad, though. “They were trapped, society dragged them apart, and they couldn’t be together.” Daley’s interest, right from college, has always been about looking at the behaviors and dress codes of the British upper classes, chiefly of the 1920 and ’30s, from the point of view of a working class designer. “In my first collections, I was looking through a homosocial gaze at public boys schools. With this, I was doing the same, but with a relationship between two women. It’s quite nice to explore that from a different viewpoint.”