Berlinesque. Anonymous Club Resort 2024

June 20, 2023 | Design & Culture by Ed

Shayne Oliver keeps on teasing the fashion industry with his next, creative steps. Since announcing the relaunch of Hood by Air in 2020, the designer has been teasing a number of projects: first was “Prologue,” the HBA capsule modeled by Naomi Campbell; then came a preview of his eponymous ready-to-wear label at New York Fashion Week in February of last year, followed by Anonymous Club, the elusive talent incubator he formally introduced last year. Coming soon is an art exhibition in Berlin, where he recently moved. These projects don’t abide by industry schedules. They arrive when Oliver is ready.

A year after its first drop, Oliver is back with the second installment of Anonymous Club, and with it some newfound structure. “I’m working to create more clarity, that’s part of what this campaign is about,” he said. He was referring both to this lookbook, shot at Schinkel Pavillon, which features the designer Stefano Pilati, a Berliner for the last couple of years, and to a campaign the label dropped last week on Instagram, which stars Telfar Clemens, Raul Lopez, and Patia Borja, who also appear in this slideshow as cutouts. “Anonymous Club is about friendship and camaraderie with people that share like-minded ideas,” Oliver said. The lineup itself is a tightly edited collection of staples with the Shayne Oliver twist in a limited color palette consisting of black, beige, and neon green. There’s the pagoda shoulders Oliver often presented at Hood by Air, his usual club-ready leather jackets and trousers, and a run of oversized utility jackets. More interesting are a t-shirt with its shoulders raised to hide the neck but sloped to the regular shoulder apex, and a flared skirt with two jacket sleeves as part of the front drape. To Oliver’s credit, as pervasive as the Hood by Air aesthetic he and Lopez introduced a decade ago is today, his clothes are imbued with a certain authenticity. The show-stealer in this lookbook is a three-headed chihuahua, a reference to Cerberus, the hound of Hades in Greek mythology that guards the gates of the Underworld. Oliver explains it came from a dark place: back in the HBA days, he felt in need of a watchdog to look over ideas and protect the “naive period in the creative process.” He feels similarly about Anonymous Club now. “Sometimes some aspects of things need to be protected for it to blossom into something,” he explained.

Collage by Edward Kanarecki.
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Colmar A.G.E. x Shayne Oliver

September 14, 2019September 14, 2019 | Design & Culture by Ed

The adventure of the designer Shayne Oliver as the guest designer of Colmar A.G.E. ends with the New York based designer and founder of Hood by Air, creating a very personal interpretation of the archives with an inspired collection, that is decidedly less extreme than the previous two. Consisting of a colour palette of black, flame red and electric blue paired with a hi-vis fabric, which is applied both as detailing and as the actual fabrication of the garments. The rubber patches which have been a signature of the designer’s A.G.E. collections are placed on sleeves and the back of pieces, ranging from jackets to trousers, sweatshirts and T-shirts in an underground mood. The a-gender collection references the needs of a style conscious public, with a nod to urban lifestyles.

Within the collection, jackets come in different cuts and lengths. An oversized parka is quilted with a hood, press studs and front zip. A bomber jacket comes with a stretch knit collar, waistband and sleeves, with a light down jacket appearing classic only to reveal that the piece is actually turned inside out, with the seams exposed. Salopette pants are lightweight with a small pocket on the front. A variety of soft fleece sweatshirts, in different silhouettes come with statement hi-vis pockets, with the T-shirts reimagined with the statement applied patch telling the story of the unique collaboration between the two worlds of history (Colmar) and visionary (Oliver). The 14 piece collection will be available from September 2019 through 11 leading stores globally, including Ssense, Luisaviaroma, jofre, Block 60.

For the campaign, Oliver enlisted photographer Jordan Hemingway, who has been responsible for capturing the previous two collections. London based artist Hemingway, has previously collaborated with Emporio Armani, Grace Wales Bonner, Gucci and Roberto Cavalli. For the campaign the designer and photographer street cast models, who they felt embodied the spirit of the collection.

Sensual Kink. Helmut Lang SS18

September 12, 2017 | Design & Culture by Ed

It would be just dumb to try to sum up Helmut Lang in a few words. His massive, creative legacy flows in nearly every second designer’s blood today, from the reoccurring notion of ‘urban minimalism’ to growing tendency of inviting various models and nodels to walk in fashion shows. Let just say one of the biggest Lang-isms revived in Shayne Oliver‘s debut collection at the brand (whose editor-in-residence is Isabella Burley) was sensuality, or rather its much, much filthier side. If you look back at Helmut’s collection from the 90s and early 2000s, you will note that the visionary designer enjoyed playing with transparency and made the hardest-in-use fabrics look refined on the body. For Oliver, sensuality is something much more, hmm, aggressive. It’s kinky. It’s BDSM-inspired, with lots of untamed nudity and boldness. There were lots of irregularly fitted bras, lots of leather and lots of New York-favoured trashiness to it. Actually, the collection had a lot to do with Shayne’s currently under hiatus Hood By Air brand that used to be tagged as the most ‘disruptive’ brand of the New York fashion week’s calendar. Sexuality is a big word this season, and while designers think of it in more subtle and natural ways, Oliver is undoubtedly going very ‘badass’ with it. It’s good that the designer isn’t digging to hard in Lang’s archives. But I’m not absolutely persuaded that the capital letter HELMUT written all over the t-shirts and coats is what the founder thought of. Helmut kept the mood bit more calmer, sans caps-lock. Nevertheless, that was definitely the most anticipated collection this time around in the Big Apple.