HC: SCHIAPARELLI SS14

Slide01Elsa Schiaparelli created a super succesful couture label known all around the world before World War II. Known for abstractive prints, surrealistic shapes and strange head decorations, Schiaparelli was the IT brand. But, unfortunately fashion industry got so useless within the war, that even beauty of her creations stopped to make people smile. Till now, when on 20th of January of 2014 in Paris the first runway collection was presented, being designed by ex-Rochas designer, Marco Zanini. And it was a circus. The designer made Schiaparelli more a… ready-to-wear collection than Couture. Seriously- white shirt with a black blazer. Nicely decorated gowns. This is all standart for RTW. The collection was between past and now- the same prints and head-covers from Elsa’s time and the modern part, so more minimalistic- done by… well, as I remember Marco wasn’t a fan of minimalism at Rochas. So why the blast of creativity, beauty and fairy-tale couturier dreams were so tamed? Only Stella Tennant in blue hair positevely shocked me…
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