Simone Rocha / Advent 2014

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December 13: What I like about Simone Rocha, the London-based female deisigner, is her ironic romance kept in her clothes- a pearl-applied dress might seem to be naive, but in relity it shows a lot of body; the florals she intensively used in her SS15 weren’t just florals you imagine- that was a strong connection to her Korean grandmothers way of dressing and Irish parents conceptual style. This girl got secrets…

Cute Love. Simone Rocha SS15

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I hear Vanessa Paradis Pourtant when I look at Simone Rocha’s SS15 collection. It’s so romantic, oh my! Ad cute! Those model’s curly hair styled with these fur trimmed broques and fragile dresses feel so truly naive and sublime at the same time… Rocha has always been ambitious with her textiles, but what felt new this season was the sensitivity and specificity with which she deployed them: a light touch of embroidery on pink mesh, the graphic counterpoint of floral embellishment on a sheer white sheath, that lurid marabou snaking around a dress of silvery brocade. The collection, having a lot of themes, felt all the time truly girlie and interesting (my heart belongs to those shoes with fur!) with those rose appliqued sheer dresses. Surely, this will be a retail challenge- but Simone’s fashion is always best-sellng at London’s Dover Street Market, so no worries!

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