Soshiotsuki

Menswear fashion month kicked off with its brightest emerging star: Soshiotsuki, the Tokyo-based brand rooted in 1980s-inspired sartorial craftsmanship, recalling the glamour and prosperity of Japan’s Bubble Era. Back in September, following Giorgio Armani’s still-unbelievable passing, I wrote that Soshi Otsuki was the designer the Italian mega-brand should consider in the near future. With his guest show at Pitti Uomo and his autumn–winter 2026 collection, he confirms that belief.

The LVMH Prize winner delivered a line-up that sharpened his tailoring ideas while expanding the vision of who the Soshiotsuki man is. One look featured a trompe l’œil jumpsuit combining a button-up shirt and trousers – a moment that recalled Phoebe Philo’s early Céline collections and sparked a question: why has no one adapted this idea to menswear sooner? Another highlight was the sashiko suit and jeans, created in collaboration with Proleta Re Art, a Japanese brand known for its painstakingly hand-stitched fabrics reinterpreted through streetwear. The silver-fox model seemed to gaze beyond in that grey, distressed-looking suit.

Then there are the details that make Soshiotsuki stand out even among affluent-men favorites such as Zegna or Berluti. Extra fabric is built into the inside placket of a shirt to suggest a tucked-in necktie, while trousers are given reams of belt loops or draped with so many pleats that they hang like curtains. The effect? A dapper, swaggering handsomeness – intoxicating, like the smell of smoke in a high-end izakaya.

Collage by Edward Kanarecki.
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The news of Giorgio Armani’s passing is heartbreaking. What lifts my spirit, however, is knowing that his legacy – a body of work spanning five decades – will live on forever, especially in the work of younger generations of designers who have studied Armani since their teens.

*Giorgio Armani photographed by Juergen Teller for System Magazine.*

It must be some astro-numerological coincidence that yesterday Soshi Otsuki won the LVMH Prize. His Tokyo-based label, Soshiotsuki, is rooted in tailoring – one inspired by the sartorial craftsmanship of the 1980s, but filtered through a distinctly Japanese perspective. His suits, elegantly draping the body – always smooth yet refined – would surely make Mr. Armani proud.

In his delightful spring–summer 2026 collection, Otsuki mesmerizes and intrigues with nearly invisible details that make all the difference. For instance, extra fabric is built into the inside placket of a shirt to suggest a tucked-in necktie, which could be hidden or revealed depending on how it was buttoned. Deadstock kimono silk was repurposed into button-up shirts, while 1980s cotton-washi fabric was used for much of the tailoring – recalling the glamour and prosperity of Japan’s Bubble Era, a moment in time the designer enjoys riffing on.

What’s fascinating about Soshiotsuki is that the clothes don’t feel “vintage,” but utterly contemporary – and in a strikingly handsome way. That sensibility resonates with the final collections Giorgio Armani presented in recent Milan Fashion Weeks, which we were fortunate enough to witness.