Samuel Guì Yang is a brand you should keep your eyes wide open for – and it has already been around for a decade. Founded in London by Samuel Guidong Yang and Erik Litzén, yet showing in Shanghai, the label continues to redefine the East-meets-West aesthetic with both nuance and novelty. Their clothes are best described as “flowing“: they move smoothly around the body, appear light and billowy, and carry an instinctive quality, as if they were born from the classical elements – earth, air, fire, and water. The duo’s spring–summer 2026 collection focuses on volumes that envelop the wearer in a poetic gesture: a ballgown-like apron, a grand shoulder drape, dramatic wraps, and even a veil cascading down from a baseball cap. It’s become something of a tradition that the models on Samuel Guì Yang’s runway are always carrying something – a pillow-like XXL clutch, a transparent shopping bag, a fringed shawl, a beautifully wrapped bundle. This is a woman who lives a real life, and she runs errands. The designers also offer a distinctive interpretation of the cheongsam, the traditional Chinese figure-hugging dress that instantly evokes Wong Kar-wai’s “In the Mood for Love“. In Samuel and Erik’s hands, the dress’s construction is reimagined most notably through oversized sleeves, with its influence also echoed in parachute-like blousons and jackets.

Collage by Edward Kanarecki.
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