La Riviera. Jacquemus SS19

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Simon Porte Jacquemus had great luck with the weather. If he presented his spring-summer 2019 collection just a few minutes later in the backyard of the Italian embassy in Paris, the grey clouds wouldn’t have much mercy for La Riviera‘s colours and the very typically Jacquemus, beach-ready attitude. This season, it was a crossover of Simon’s two fascinations: the French seaside (which is a classic theme reoccurring in his line-ups) and the Italian seaside (the new love he discovered this summer, as his Instagram feed suggests). It’s clear that the designer adores passion and heat that comes from the Mediterrean way of summer dressing. Also, this collection again proves that Jacquemus is consistent with his style. Light, knitted maxi dresses with sensual slits; eveningwear that looks so effortless that you wouldn’t mind wearing it on the daily basis; leg exposing silhouettes and a number of cleavage revealing shirts. Of course, it’s all far from anything vulgar – those clothes are carefree, and liberate the body. The newest additions? Instead of XXL straw hats, Jacquemus sent down the runway an enormous, orange basket bag that will be all over Instagram come summer. But there were also tiny-miny bags and shoes with heels that literally looked like earrings. Also, it’s the debut season of Jacquemus’ beachwear, which will be a sure best-seller when it hits the stores. In a way, it’s a regular Jacquemus show, based on the signatures that this young designer has already managed to consolidate in his career. La Riviera is very close to his two previous collections: La Bomba and Le Souk, especially in case of clothes. Not that it’s bad – it’s the wardrobe you dream of every summer. But I kind of miss the more daring Jacquemus, the one that was already on everybody’s lips in the industry, but still wasn’t mainstream hype.

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Collage by Edward Kanarecki.

A Day in Portofino

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In the past, it used to be a romantic, silent fishing village. Still, even though Portofino is what it is today – an exclusive, expensive resort town filled with fancy shops (Demna Gvasalia’s Balenciaga doesn’t really match the local ‘Italian prettiness’, to be honest), yachts, elegant coffee shops and restaurants that are simply overcrowded with tourists (didn’t see Giorgio Armani or Rihanna in any, ha…) – it looks like a postcard. Specifically, a postcard you wouldn’t mind finding in your post! But if you find yourself slightly bored with the cliché part of Portofino, so the pedestrian area near the sea, don’t hesitate to go up the beautiful pine forest. Oh, and you don’t want to miss the last ferry to Santa Margherita Ligure – or else you go bankrupt, staying at Splendido Hotel for the night. Note: it’s very difficult to get to Portofino by car.

All photos by Edward Kanarecki.

Men’s / Le Gadjo. Jacquemus SS19

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Couldn’t ask for a better ‘summer fashion’ moment. For his highly anticipated menswear debut, Simon Porte Jacquemus took us to one of his most beloved places, Marseille (specifically Calanque de Sormiou, a spectacular beach which is a stone throw from the  French city). The runway was staged on the beach, with blankets and real-life holiday-goers as a backdrop. Jacquemus called the collection Gadjo, which is a Gypsy expression meaning ‘a man that belongs to no community’. But also, it’s a way to say ‘boy’ in the South of France. Shortly, it’s a word that Jacquemus feels connected to strongly, noting his origins and the care-free attitude to life.

So, what’s a Jacquemus man like? Like Simon himself. Just take a look at his Instagram, and you will quickly capture his sense of style: bold cotton shirts (worn with, or without, a slightly cartoonish tie), khaki bermudas, loosely fit blazers, bucket hats. And, if the weather is fine, great love for showing off his hairy torso. The clothes models wore (all street-casted, as far as I know) were exactly what Jacquemus loves wearing on the regular basis. I think I love it too – just look at all the energetic colours, patchworked knits and… hot denim! Jacquemus’ menswear isn’t complicated, but is well suited for daily life (in summer, specifically). Noting that Simon’s women’s line is relatively affordable, I think that my next season shopping cart is about to burst at the seams with all these goodies.

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Collage by Edward Kanarecki.