Lacoste is a tricky brand. Its roots are in tennis, while the green crocodile logo is often perceived as dismissingly as Tommy Hilfiger’s or Calvin Klein’s. But Louise Trotter (former designer at Joseph) made me fall in love with her vision of the brand, completely. Her debut was a smash, so a winner strike according to tennis jargon. Her love for minimalist, clean lines and athleisure are true to her style, so it wasn’t a surprise her aesthetic goes so well with Lacoste’s context. The autumn-winter 2019 show was all about tennis clothes, but transformed into desirable, high fashion. Polo necks in ribbed knit; chunky vests were worn over maxi-lenght, breezy dresses covered with the crocodile print; trackpants came in over-sized, slouchy jersey; zipped sweatshirts were kept in bold colours. The opening looks, featuring the chicest shade of beige, informed Trotter’s stance on her Lacoste: expect elevated daywear with a sporty spin. Big love.
Collage by Edward Kanarecki.
So here we are – Copenhagen Fashion Week! Yay! The first day just ended and we’ve already got tons of great labels and designers. The first one on the go? Definitely it’s Ganni. That youthful brand showed it’s new collection for SS15 on a tennis court, where the models wore sporty, awesome dresses and oufits. The main idea of Ganni is to create sexy and playful clothes which are not too tricky, not too fashion but very gorgeous. For the new season, we saw great pieces for active summer – white maxi dresses, green satin sweatpants, easy-to-go sequin gowns… and of course white trainers on the feet. What’s better than that? Well, only the good styling. “At Ganni we don’t believe in the idea of one single designer personifying entire collections again and again, we prefer exchanging ideas. We do that within the design team and together with other artists that inspire us. Together we blend past classics with the best of the present – to create collections that are sexy and vibrant.“