I wrote about Julie Kegels back in 2021 when the Belgian designer released her masters collection titled “Supper Club“. Now, the The Royal Academy of Fine Arts in Antwerp graduate is back with her first collection under her eponymous label, which she presented during Paris Fashion Week in the beginning of spring. “50/50” is a proper introduction of Kegel’s talent to the fashion world, as it reflects her aesthetic and her brand’s off-kilter style. Blending contemporary elegance with a playful flair, the ready-to-wear debut “means business up front and party in the back“, as Julie sums it up. Above-the-knee granny socks paired with a provocatively translucent back; wool skirts dancing with shortened denim rears; serious pinstripes mingling with lively floral motifs. Julie’s creative process revolves around fully embracing fashion’s transformative power to craft her unique universe. In this spirit, accessories – jewelry, bags and shoes – harmonize elements from the past and present. The designer skillfully weaves romantic, old-world lace patterns into the collection using the last thermoforming techniques, resulting in contemporary, wearable masterpieces. Enhanced by a blend of quirky preppy cuts, embossed florals, and trompe l’oeil knitwear, the collection breathes a new life into timeless designs and solidifies Kegels as a rising star in the fashion realm.








Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!
Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!








