At Chanel, Virginie Viard did her usual thing: a spontaneous, instinctual take on the Chanel wardrobe. For autumn-winter 2023 season, it was sprinkled with silk, white camellias – the brand’s famous signifiers. Viard had even organized a giant symbolic white camellia as a set, and had a real one placed on every guest’s seat. “The camellia is more than a theme, it’s an eternal code of the house,” she said in her press release. “I find it reassuring and familiar, I like its softness and its strength.” A taste for propagating a contemporary realness around Chanel’s enviable Frenchness is more Viard’s thing. Like so many others this season, she opened with variations on black, white and gray. From the minutest of embroideries to the button-shapes to the big, fuzzy angora pattern on a sweater, and swinging on multiple chain-bags, the aforementioned flowers were absolutely everywhere. The formalities of the Chanel canon are constantly open to reinterpretation, as Karl Lagerfeld supremely taught. While staying within the guardrails of Chanel’s femininity and decorativeness, his former first assistant and successor has added her own dash of quirkiness to the mix – not always with success. Viard didn’t make a big play for evening—the finale was of camellia-print silk dresses, layered over sweaters and longjohns. This was more a depiction of what Parisian style might mean as worn by women on the street. It was good to see Viard extending her sense of reality to including mid-size models in that.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
The latest Chanel couture collection is drama-free and controversy-negative. Generally pretty and easily digestible clothes. And there were animals, too – but not in a Schiaparelli kind of way. What comes up when you research Coco Chanel’s home interior is her love for an animal theme: a model of a camel on a side-table, large bronzes of deer clustered around her fireplace, and lion effigies here, there, and everywhere. Virginie Viard collaborated with the artist Xavier Veilhan to come up with a set idea for the spring-summer 2023 couture show orbiting around Coco’s cozy habitat. A parade of something between cute Chanel drum majorettes, or perhaps, circus ringmasters, appeared on yesterday’s runway. They flipped along in their short, flared suits with the odd top hat and bow tie, shod in little white cross-laced boots with Chanel’s signature black-tipped toes. By this time, they were walking around Veilhan’s menagerie of mobile animal sculptures – a horse, lion, deer, buffalo, bird, fish, dog, and elephant – which had been trundled out to join the camel. Still, it’s not in Viard’s nature as a creative director to push a concept over clothes. Instead, here was a collection of haute couture that felt youthfully relatable. The spectacle of her march of the majorettes simply became a device for freshening up the template of Chanel day suits, led out by a charming military-jacketed number in white. That was followed by varieties of abbreviated, gilded Chanel tweeds: a short trapeze coat, de-frumpified box-pleated skirts cut as minis, and then a tiny sugar-pink coat-dress with a stand-away collar. It was a bit ’60s Mod maybe, but not too obviously. And then, at the finale, out popped the bride from a hidden door in the elephant. She was wearing a little white dress entirely covered with embroidered doves and a white bow tie. It was a charming sight.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
Chanel‘s Métiers d’Art collection shown in Dakar was a thoroughly considered, deep dialogue between the brand and the Senegalese culture and community. Best testimony to that were Virginie Viard‘s words: “This conversation is not going to end here today. And it’s not a question that we have to continue it – we don’t. We are going to do it because we like it very much.” For Chanel to choose to present its first-ever show in Africa – and simultaneously the first show to be presented by any European or US house anywhere in Sub-Saharan Africa – was an ambitious move. At a fittings appointment pre-show, backstage in the Senegalese capital’s former Palais de Justice (now home to its art Biennale), Viard said that the idea first took hold three years ago. Two years of Covid-enforced hiatus followed, before scouting began. “When we first came to this place, Dakar, it was really incredible, and we knew,” she said. The Métiers d’Art event felt like a respectful exploration of cultural affinities – an interweaving of the pre-existing to create something entirely new. Much of that atmosphere was generated by all of the many Senegal-facing activities, but it was also inherent – albeit more discreetly – in the fabric of the collection itself. The lion motif that reappeared on jewelry and bags was a dual reference to the emblem of Senegal and the sign of Coco Chanel. Viard also looked beyond Senegal. The tailoring and menswear shapes were informed by Congo’s sartorialist Sapeur subculture, as were the heftily commando-soled shoes. Almost invisible after long and complex processes of fabric development, some of the beading materials and patterns were rooted in source material from Africa. Talking drums and surfboards were other talismanic symbols of place and connection integrated into the language of the pieces. The broader context was 1970s-inflected: casual, unpretentious, and free. Michel Gaubert’s soundtrack of freshly-released Sault tracks provided a dreamy dimension. At the end of this show guests lingered and the hubbub of conversation steadily increased. Those guests included Senegal’s first lady, Madame Marième Sall, and four government ministers (three of them female). The models changed into their off-duty clothes and joined the party. This collection was Viard’s most bold and reflective move since her appointment as the maison‘s creative director.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
Many have tried to decode director Alain Resnais’s beguiling 1961 movie, “L’Année Dernière à Marienbad“. The nouvelle vague classic features a couple who may (or may not) know each other, and who may (or may not) have been in some kind of relationship with each other. They move through a black and white dreamscape of ornate gardens and grand staircases, where time seems to have no meaning and words don’t seem to matter a whole lot either. Still, female lead Delphine Seyrig looks utterly fabulous as she exists in this semi-somnambulistic state, thanks to some of her costumes having been designed by Coco Chanel. What most definitely doesn’t need decoding, however: as Chanel’s Virginie Viard looked at the movie while she was designing spring-summer 2023, it led her to create a very charming collection. Light, nuanced, and with a palpable sense of the here and now, it was Chanel replete with every element and fragment of the house. There were the tweeds, sparkly or ribbon embroidered or adorned with ostrich feathers; the chicest suits, cardigan jackets, and short coatdresses that looked as though they magically weighed next to nothing; boyish knits and teeny tap shorts; and exquisite evening dresses without an iota of fuss. Viard sketched these out in the archetypal black and ivory as well as a heavenly array of pastels, with very few prints, save for those that featured scrolling lines akin to what you might obsessively draw while daydreaming, or black-on-black interlocking logo double-Cs, discreetly repeated over and over again on a softly rippling dress or fluid pajama pants. And to go with all of this: strands and strands of gilded or strass necklaces and drop earrings; smaller versions of the iconic bags; and get-ready-to-be-obsessed, glittery silver house-classic cap-toe slingbacks or grosgrain-bowed crystal booties, which look like the most glamorous (or glam-rock) ankle socks ever. Resnais’s classic wasn’t the only cinematic moment here. Viard had asked Inez and Vinoodh to shoot in Paris a short movie with Kristen Stewart, a kind of homage to Marienbad, as an opener for the show. Stewart leaves a movie theater, wanders the streets of Paris, ascends the famous Rue Cambon Chanel staircase, takes the metro, all the while dressed in the spring collection, including one stunner of a long, sequined rose gold dress. What else should be noted about this collection is that Viard chose to embrace the diversity of female beauty by showing this collection on a whole variety of body types. In a Paris spring show season where that approach has been sadly all but absent, it was a welcome move.
Collage by Edward Kanarecki. Don’t forget to follow Design & Culture by Ed on Instagram!
This Chanel haute couture certainly won’t appear in fashion history books, but it did please the eye. For Virginie Viard, her collections reflect the pragmatic needs and desires of the house’s clients and her own eclectic but never fantastical sources of inspiration. Not for Viard the sweeping statements of her mentor Karl Lagerfeld, who might impose a powerful new silhouette on practically every look in a collection, but instead a sense of gentle evolution and a myriad of references and inspiration sparks that might range (as in this collection) from a blinding memory of Inès de Fressange dressed by Lagerfeld in a jacket of bright grass green and shocking pink (for a 1988 Chanel couture show, when Viard first joined the house), to a shot of Fred Astaire in cinematic action, the tails of his white tie evening coat caught flaring out in mid-dance move, to a 19th century shot of a real-life Annie Oakley, to archive Chanel references from slouchy 1920s day suits to slithery 1930s gowns to prim 1960s tailoring, to Lagerfeld’s vividly impressionistic sketches from the 2000s. None of these references, however, are used by Viard literally, but instead serve as starting points for outfits that evolve with the input of the textile designers and makers who weave those extraordinary painterly tweeds, and the dressmakers who understand how to make perfect pleats that “move beautifully,” as guest Sigourney Weaver enthused, “and are just so elegant.” That Astaire flare, for instance, might translate into the kick at the hem of a calf length skirt, the Oakley image into a dirndl skirt with practical pockets that encourage a certain assertive body language, the ’30s house archive references into slinky evening dresses deftly cut to fall straight to the floor when standing still, but that break into swirling movement below the knee when the wearer walks. To set the scene, Viard reached out again to the artist Xavier Veilhan who created a Constructivist set for the spring couture collection. This time, Veilhan built a series of structures that formed a symbolic landscape (arches, bullseye targets, mobiles, cubes of bubblegum pink recycled plastics) in the sandy outdoor stadium of the equestrian L’Étrier de Paris center in the Bois de Boulogne. Guests walked through or around these structures before moving indoors to more sand and a set of kinetic color blocks in black, white, sand yellow, and gray. This gently suggested something of the art deco flavor to the drop-waisted dresses and linear shapes that appeared in some looks in the collection. The symphonic soundtrack, created by Viard’s friend Sébastien Tellier, was set to a video projected on a giant screen as a backdrop to the parade of girls, an impressionistic clip that featured an varied cast including Charlotte Casiraghi and Pharrell Williams. That eclecticism continued with the clothes, showcasing amazing textiles – lace painted in resin; a shower of embroidered leaves on a white tulle trapeze dress, shadowing a print of the same motif underneath; an all-over deco print on a bell-skirted coat dress that on closer inspection turned out have been entirely beaded in sequins by Lesage; or tufts of ostrich plumes painstakingly applied to black chiffon and glimpsed through the openings in a streamlined trench coat of textured black tweed.
Design & Culture by Ed 