Magda Butrym AW24 Campaign

October 11, 2024October 11, 2024 | Design & Culture by Ed

Magda Butrym proudly unveils her latest campaign, “Decade of The Rose,” celebrating ten years of redefining contemporary femininity. This visually stunning campaign, which blends intimate, dark backdrops with glimpses of Warsaw’s historic streets, perfectly encapsulates the brand’s signature aesthetic-a mix of romantic dreaminess, Slavic heritage, and modern empowerment.

The “Decade of The Rose” campaign – photographed by Vitali Gelwich and styled by Jacob Kjelgaard – artfully juxtaposes a mood of quiet intimacy with feminine confidence. Set against shadowy urban landscapes, the images feature evocative shots of the internationally acclaimed supermodel Malgosia Bela. Her role as the star of the campaign is not just a reflection of her global icon status, but also her embodiment of the sophisticated, sensual, and resilient femininity that defines the brand.

The autumn-winter 2024 collection clothing, including ink-black leather jackets, broad-shouldered coats, and petal-shaped red dresses, reflects the tension between softness and assertiveness. The rose motif-central to the brand- makes its presence felt in both the collection’s floral detailing and the overall theme of the campaign, symbolizing beauty, resilience, and feminine power. At the heart of the visuals lies a duality: a dark, cinematic mood intertwined with moments of softness and grace. The campaign resonates with Butrym’s ongoing dialogue with Slavic identity, subtly evoking folk influences through pieces like the floral headscarves and handmade lace from Koniaków.

More than just a backdrop, Warsaw plays an important role in this campaign. The city, with its blend of history and modernity, reflects the essence of Butrym’s design philosophy. From the cinematic alleyways to glimpses of historical architecture, the setting of Warsaw mirrors the contrasts present in the collection itself. For Magda Butrym, Warsaw is where her journey of fashion innovation began-a city that continuously fuels her creative process with its resilient spirit and cultural richness.

The campaign video, directed by Tatiana + Karol, is enriched by its soundtrack, featuring “Szał niebieskich cial” (“Frenzy of The Celestial Bodies“) by the legendary Polish band Maanam, sung by Kora. This iconic track, deeply rooted in Polish music history, encapsulates the passion and intensity of the campaign’s visuals. Discover – and fall in love with – the full video here.

Tough Chic. Magda Butrym Resort 2025

June 20, 2024 | Design & Culture by Ed

There’s an appealing, sensually charged toughness about Magda Butrym’s collection for resort 2025. The Polish designer’s smokey-eyed and red-lipped glamazons are in a dreamworld, but one that isn’t a saccharine wonderland. A sense of enigmatic chic informs the entire line-up, blurring the lines between daywear and eveningwear, feminine and masculine, precious and utilitarian. The collection’s brave, tough chic mood finds inspiration in cinematic depictions of women in West Berlin during the late 1970s, from Luca Guadagnino’s “Suspiria” remake to Andrzej Żuławski’s “Possession“. The first, a perplexing story of a witchy dance school and its female-only cadre and students, informs the collection’s color palette. Rusty-tones, overcast-greens and earthy-ecrus meet intoxicating blood-red – the color of lipstick on the pale faces of Madame Blanc’s dancers, and their nail polish, and the unsettling interiors of the Tanz Akademie. In Possession, the high-pitched fever dream directed by the renowned Polish provocateur, Isabelle Adjani’s character Anna – entangled in an illicit, forbidden romance – storms metro stations and soc-realist neighborhoods in utilitarian, yet feminine dress-coats. These two so female-centered films deliver an unobvious outlook on women, their emotions, sensuality, and most importantly, their sacred power. The lookbook, photographed by Vitali Gelwich, was captured inside Warsaw’s iconic Dom Pod Orłami (“House Under Eagles”). This modernist pearl keeps in its thick, marble walls many untold secrets, from pre-war bank affairs to wild raves of the 1990s. Who knows what rituals happened down these long corridors and hidden staircases? The brute, monumental beauty of the building charges the lookbook with certain mysterious, elusive, even esoteric ambience, one that can be perceived in Guadagnino and Żuławski’s cinematic universes.

In all that highly feminine, yet commanding mood the designer is channeling and refining in her latest offerings, an assortment of no-nonsense, investment-worthy garments: a drab olive-brown jacket with a high, chin-grazing collar styled with matching pair of knitted panties; sensational outerwear in broad-shouldered cut; pleated, wool pants refined by the designer to perfection. But there’s also place for unabashed glam: the eternal style of Milanese sciuras unexpectedly dialogues with the unsung chic of Old Warsaw’s starlets like Zula through a retro-imbued overlap that comes evident in faux fur stoles wrapped around the shoulders, worn over seductive, ruched dresses with built-in corsets. Meanwhile, the two finale pieces of the collection are hooded black dresses in either above-the-knee or floor-sweeping length. They intrigue with minimalist sharpness of cut and the seductive depth of plunging necklines, subverting monastic connotations. As usual in case of Butrym’s style vocabulary, there’s a charming nod to her Slavic heritage. For resort, it comes in form of hand-made lace from Koniaków which is very proudly used in a crocheted body with sharp shoulder-pads, an apron-like skirt, shopper bags, and next season’s ultimate it-accessory: bonnets.

Psst… have you seen the designer’s first ever flagship store that she opened last month in Warsaw? Read about it right here!

Need a Magda Butrym wardrobe update? I’ve got you covered.

ED’s SELECTION:

Magda Butrym Silver-tone, Faux Pearl, Crystal And Resin Earrings

Magda Butrym Leather-trimmed Embroidered Mesh Ballet Flats

Magda Butrym Belted Leather Jacket

Magda Butrym Strapless Ruched Silk-taffeta Maxi Dress

Magda Butrym Oversized Silk-blend Chiffon Shirt

Collage by Edward Kanarecki.
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In The Mood For… Magda Butrym Pre-Fall 2024

January 20, 2024 | Design & Culture by Ed

The latest Magda Butrym collection, photographed by Vitali Gelwich in the cinematic, soc-realist halls of Warsaw’s Palace of Science and Culture, is a sexy take on the designer’s sensual eveningwear and razor-sharp tailoring. Kept in the color palette of signature rose-red, white and black, the line-up, mood-wise, is somewhere between Wong Kar-Wai’s elusive “In The Mood For Love” (just take a look at the scarlet gown covered in bouquets of flowers) and David Leitch’s explosive “Atomic Blonde” (the black leather coat is giving badass secret agent). Butrym feels more and more confident in playing around with the feminine and masculine codes, and that shows. Her pre-fall 2024 heroine is both chic and “don’t cross me” in her all-black, all-leather looks. In case of accessories, the ultimate highlights are the maxi-length, ribbed scarves, nonchalantly worn like feather boas, and the hand-crocheted shopper bag: a nod to the brand’s Polish heritage and love for artisanship.