The “phygital” men’s Milan Fashion Week started really well with Ermenegildo Zegna‘s stunning exercise in stay-home refinement. Alessandro Sartori, the brand’s creative director, won’t let Zegna clients do WFH style in basic sweats. Just like the architecture of Milan’s Bocconi campus (Zegna’s HQ) in which the collection was framed, the clothes on show were hyper-contemporary yet contained echoes of past forms; some jackets in suede or felted cashmere bore lapels split at the collarbone, or pockets cut on the hip. Fine knit or even nylon turtlenecks – loose at the throat to create a fresh substitute for the shirt collar and consign to history the tie – had buttonable cuff details. These details were nods to a lineage of traditional tailoring that increasingly seems relegated to habit and history, yet the philosophy of tailoring was refreshed and applied to forms once deemed beyond it. Chore coats, updated leisure suits, and softened outwear—often with slit sides to allow the hands to nestle in cozy internal pockets – will all be offered on a made-to-measure basis for men and women. Like the single shoe style of the collection – a rubber-sole, shearling-lined slipper – these garments were built to service a post-pandemic world in which business life is expanded beyond the office to the home, or as Sartori put it, “a world where the indoor and the outdoor are colliding.” The indoor world was shown via a studio set of 12 open-wall rooms in which the models lived their best Zegna lives, sometimes connected, sometimes apart. Ultimate highlights of this season? The striped jacquard wool suit and overcoat and many of the cashmere jersey pieces which are in line with the Zegna “Use the Existing” policy of presenting its collections in fabrics made from materials recovered during the manufacturing process, a philosophy that is continuously being expanded in partnership with house suppliers to apply right down to shoe linings. Other items, like a long green coat in quilted suede or oversized sweaters decorated with stitched leather, might have been entirely new to existence yet demanded to be worn into vintage old age.
Collage by Edward Kanarecki.