Youth Project

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Youth.

Publication: Dust Magazine Spring/Summer 2017 Model: Lulu, Sara Grace Wallerstedt Photographer: Willy Vanderperre Fashion Editor: Olivier Rizzo Hair: Anthony Turner  Make Up: Lynsey Alexander

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#InstaLOVE – April 2017

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I am an Instagram maniac and I openly confess that I spend too much time on filtering my feed. But it’s irresistible, when you have so many great accounts to follow! If you are ready for a dose of beautifully curated walls, inspiring photos and delightful shots – see my April recommendations!

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@bomteard / Tom Beard is a photographer. 35mm. Florence Welch and Adwoa Aboah are among his favourites to shoot.

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@everyday_is_like_sunday_ / One of my Instagram favourites. Inspiring visual curation, starring PJ Harvey, Uma Thurman and others. Love!

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@h.a / Yes, that’s Haider Ackermann’s account. And yes, that’s Tilda Swinton and Waris Ahluwalia sitting next to him. Too good to be true.

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@prada / Prada is currently releasing Willy Vanderperre’s portraits of autumn-winter 2017 models, wearing biker hats, sea-shell necklaces and ribbed knits. Seriously considering a new hair-cut.

AND, if you want to follow one more account on Instagram… why don’t you follow, ta-da, @designandculturebyed?

Prada 365

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The spring-summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery. In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year. The visions behind each of these Prada images – and behind this new advertising concept as a whole – echo the ever-shifting needs and desires of everyone’s lives, every day.

Prada, 365.

Photographer: Willy Vanderperre Models: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer, Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt, Kris Grikaite, Oliver Houlby, Kiki Willems, Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson & Jude Law.

Day Trip with Prada

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Prada released Day Trip – a sequence of photographs by Willy Vanderperre featuring this season’s runway beauty, Kiki Willems. In the brand’s visual journey, accessories and separates are presented in story-like chapters: Kiki sneaks into a dark buildings and walks down remote paths, looking elusive.

For resort 2017, Miuccia Prada continues her travel motif. Rather than sailor equipment, models wore durable, weather coats, boldly coloured nylon pouches with Prada torches inside and  high-heels attached to classic, leather bags during the fashion show staged in Milan. Resort 2017 focuses on Prada’s heritage piece, so the famous backpack, which gets revamped in new textiles and colours. According to history, in 1984 the first nylon backpack was presented to Prada clients in their oldest store in Galleria Vittorio Emanuele II, leaving behind the dusty, ‘luxury-luggage brand’ past forever. A backpack is the symbol of Prada becoming a major fashion player, breaking the convention of elegance and giving other brands a sign – it’s the new chapter for accessories business. That was the time when the fashion world heard a very down-to-earth, close-to-masses word: “utility”.

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I’m in love with Prada’s newest campaigns and projects. It’s not a secret that the brand is struggling financially for the last few months, so wonder why so much attention is paid to  marketing-related matters. But most of all, fashion is about fashion, and yeah… who cares about statistics. The resort 2017 advertising campaign – featuring Jessica Chastain – is another reason why Prada steals the spotlight this upcoming season. Shot by Vanderperre, too, the campaign was photographed at Fondazione Prada (the contemporary art mecca curated by mother Miuccia). It’s captivating, I tell you.