“Spontaneous” is a word that well describes Maryam Nassir Zadeh’s design practice. The spring-summer 2024 „Rush” lookbook is a result – not by choice, but by circumstance – of total spontaneity, as it was styled and documented during one afternoon in Paris. „The exhilarating exercise was taken as an activity of being in the moment surrendering to circumstance and making the most an afternoon with people you love around a medium you love, clothing”, said the New York-based designer of the go-with-the-flow process. Following your guts and instincts is the best possible advice anyone in fashion should take close to heart, and while sadly not many follow it, Nassir Zadeh proves that its utterly true. The collection, paired down in fabrics and styles, is a sincere return to the designer’s core and past styles, as well as a reiteration of her favorite summer clothes. But there were also novelties that will be enjoyed by the brand’s loyal fanbase. One of the heroes of this lineup is a wrap that can be worn as a skirt or a dress that was inspired by a cover-up Zadeh’s mother wore in the ’90s. It’s essentially an easy-peasy scarf-topped skirt that you self-tie. It’s vacation-ready but also has that lived-in Lower East Side cool with which Zadeh’s work has become so synonymous. “What I’ve been trying to achieve for so long is this sensibility which I look for a lot… when a garment has spirit in it and it has lightness and delicacy in the way that it’s made.” Love.

Collage by Edward Kanarecki.
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