Comfort Zone. Tom Ford SS24

September 24, 2023September 24, 2023 | Design & Culture by Ed

Peter Hawkings‘ debut as Tom Ford‘s creative director felt like yet another re-edition of Tom’s all-time classics. We had all the Tom Ford signifiers on the Milan runway. Velvet blazers and sculptural belts from the Gucci years (quite ironically, Sabato De Sarno’s Gucci debut happened on the same day, leaving a similar impression of bleak plainness). Silk fringed dresses from the Yves Saint Laurent days. Meanwhile, slinky, floor-sweeping knitted maxi dresses and croc-embossed leather pencil-skirts with hot slits were Ford’s mainstay offer for seasons at his namesake brand. It’s understandable that Hawkings, who worked with Tom for decades as his right hand, wanted to keep all the house-codes and make a sort of tribute to the master of sexually-charged fashion. However, the spring-summer 2024 collection looked more like an in-store version of the runway deal. This brand has its unique language and vocabulary that can become a base for a truly creative venture. Hopefully, Hawkings will take a step away from his comfort zone.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!

Radical Reduction. Gucci SS24

September 23, 2023September 24, 2023 | Design & Culture by Ed

Sabato De Sarno‘s highly-anticipated debut at Gucci promised a lot, but in the end, felt like a plainly flavored meal. Proof: today in the morning, when I thought of the collection, I literally couldn’t remind myself of even one distinct look from the spring-summer 2024 line-up. It was just that… neutral. Yes, Gucci needed a restart: Alessandro Michele’s brought a lot of great things to the brand, but his last seasons were just too suffocating and tired. Still, in the end De Sarno’s radical reduction read more like a mediocre collection with touches of Prada, Old Céline, Valentino (the designer worked there before Gucci), Bottega Veneta and even Courrèges, than a clear new vision of the Italian brand. The designer wanted to create a random sequence of looks that would feel like outfits of people on Getty Images. But it was hard to spot the spontaneity of the paparazzi-caught celebs of the 2000s that De Sarno had in mind. The rumors were rumoring throughout months before the show that De Sarno would lean into the Tom Ford archives and turn out a super-sophisticated, sexy retort. Even the Daria Werbowy image suggested that. But that didn’t happen on yesterda’s runway. The collection wasn’t even Frida Gianini-coded: her Gucci had substance. Except for hoodies and denim pants, the new Gucci has in offer oddly-fitting pinafore dresses in sugary shades of pale green and peach – some trimmed with ostrich feathers, others covered in glittering Swarovski crystals – layered under boxy cropped jackets, while semi-see-through polo tops were tucked into high-waisted flares. The lingerie-influenced section was all about vinyl slips in black and scarlet trimmed with lace and dipping dangerously low on the back. Outerwear came trimmed with long tassels that oscillated as the models stormed through the space, while chunky platforms came high and sturdy, Jackie bags in bright sweetie-wrapper colors, and stilettos encrusted with layers of crystal. It wasn’t bad, it wasn’t great. But in today’s fashion, it’s hard to go by, doing very-whatever stuff.

Land Girls. Max Mara SS24

September 22, 2023 | Design & Culture by Ed

This season, we see designers reflecting on global socio-economic unrest by looking back at the war-time moments of early 20th century. That certainly happened too at Ian Griffiths‘ Max Mara. Formed during World War I and mobilized anew for World War II, the Women’s Land Army recruited up to 80,000 females to farm while Britain’s men took up arms. Along with the women working in munitions factories, as nurses, in auxiliary military service, as air raid wardens, and in many other vital non-combatant roles besides, the so-called Land Girls were a vital part of the war effort. By fortunate necessity they also in part catalyzed the emancipatory precedent for women to take their place in the workforce. The Women’s Land Army proved a fertile source of inspiration for Griffiths. The spring-summer 2024 collection that flourished from it was cultivated rather than rustic, but it contained many authentically researched touches while also working wonderfully as a luxuriously utilitarian woman’s wardrobe for now. Bill Cunningham bleu de travail in various garment-dyed shades of cotton was applied to long Monty Don-style work jackets, backless narrow-cut apron-front pencil dresses, double-kneed narrow-cut work pants, and bellows-pocketed and epauletted shirt-skirts and overalls. The palette pivoted to rosy pinks as Griffths pruned his hemlines high with patch-pocketed hot pants under a tunic and a romper. Gorgeous leather-edged canvas gardening bags and bridle-leather binocular cases were tucked under the arms of high-waisted green blousons and washed cotton wide-lapel varieties of Max Mara’s heritage-specialism coat. A wide-gauge knit jersey in green featured irregular cotton patches on one shoulder and the opposite arm in tribute to the source-era’s make-do-and-mend ethos.

It’s a Party. Diesel SS24

September 21, 2023 | Design & Culture by Ed

The Diesel show had a lot to say. But in the end, I thought Glenn Martens lost his focus, as the collection went in too many directions and roamed into pure entertainment. But then, Diesel is the go-to brand for hedonism. As the first models came out in his artisanal-industrial shredded and devoré denim outfits, the rain started to slice with gusto through the spotlit area above the huge runway that stretched long into the huge crowd (the free tickets that had been made available online – first to 1,500 students from Milan’s universities, then to all comers – had been snapped up in minutes). Dieselized parodies of old-school movie posters appeared on the garments, which in majority were distressed, acid-washed and double layered. Close fitting ruched jersey or lurex dresses, some of them traced with the external outline of underwear, acted as loose human pastiche of the Oscars statuette. But it also read very Mugler. Destroyed tuxedos, half red carpet and half apocalypse, were the masculine counterpoint. Artisanal pieces included dresses handmade in shredded denim or burned mesh. Several models were caked in grayish ochre mud that matched the tone of their looks. As the last model walked, statuette-esque in a flowing black silk skirt and bralette/scarf combo, the rain suddenly cleared. The finale – and then four more hours of partying – followed.

Nowhere and Everywhere. Etro SS24

September 21, 2023 | Design & Culture by Ed

At Etro, three seasons in, Marco De Vincenzo is gradually finding his groove. He starts to navigate around the brand’s vast archive pretty well, with all its troves of rare fabrics and prints. “It’s weird how the imagination brings you to places that somehow you can’t describe,” he said. “The magic of the temples of Angkor Was, a scrap of beautiful brocade from the 18th century… the mind travels through memories and suggestions, mixing them together with no logic or rational hierarchy, and lands instinctively in fabulous places with no name.” He called his spring collection “Nowhere“. De Vincenzo’s audacity and quirk was the glue that kept the collection cohesive, despite its visual jumble of graphics and handsome textures. “But there are no citations, no recognizable attributions, everything comes to life in a magical no-place,” he said. Not afraid to confront challenging shapes (swirling trailing hems sneaking awkwardly around the ankles), unexpected juxtapositions of volumes (XXXL leather blazers worn over equally humongous tent-like strapless circle dresses) and redundant intricacies of construction (an abundance of twisting, knotting, braiding and slicing), De Vincenzo is carving a distinctive niche of cool for Etro, bending its codes into a spirited, vital, visually compelling rendition. The diverse, refined casting, sophisticated grooming and imaginative styling only added to a convincing performance.