Less is More. Y/Project AW24

March 15, 2024 | Design & Culture by Ed

Y/Project‘s Glenn Martens proved this season that sometimes less can be really more. The high profile and influential designer owned the fact his brand faces financial pressures and cancelled his runway show. In response, an important discourse opened up on the internet: the current industry system isn’t really working for independent brands. “Very honestly, we had a cash flow issue,” Martens candidly said. “We did the commercial showroom during men’s week, and we actually did grow. But at a certain point you have to make a choice. It’s €450,000 for a show, or €450,000 for pre-payment for production and making sure the collection is on time on the sales floor.” That Martens chose production and the sales floor will benefit his team and his brand in the end, of course. And somehow, the autumn-winter 2024 collection benefited too from that decision, because the lookbook is brilliant. Everyone from his father to to Interview‘s Mel Ottenberg and Purple‘s Olivier Zahm to his favorite stylists Haley Wollens and Camille Bidault Waddington is captured in the line-up. For the new collection Martens said he was thinking of pleurants, the sculptures of mourners that decorated tombs in medieval times, an instinct motivated by a sudden personal loss. He also mentioned Umberto Eco’s Middle Ages murder mystery The Name of the Rose. Putting his draping chops front-and-center, he added hoods to otherwise familiar garments like button-down shirts and fleece jackets, or inset sheer panels behind a row of buttons that gave his clothes a slouchy asymmetric shape. Some pieces featured manipulable velcro pieces that let their wearers adjust their silhouettes in the same way his bendable wire has been used in the past. A coat, for example, can convert into a cape, while a painterly floral print skirt can completely change form. Other pieces were shrouded with sheer net. The veiled pant suit gave the term fashion nun new meaning.

Collage by Edward Kanarecki.
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Weirdly Fascinating. Y/Project SS24

October 4, 2023 | Design & Culture by Ed

Y/Project‘s Glenn Martens continues to push the limitations of fabrics in ways only he knows how. Like proposing swollen jeans that frothed in off-kilter formations, or controlling heaps off the fabric into severe hooded bomber jackets dyed in ecclesiastical purple. Warped and wonderfully weird, other standouts from the spring-summer 2024 collection included distorted negligee frocks worn with necklaces shaped like snakes (a Britney Spears moment), crumpled up crop tops, and a series of metal foil gowns that looked as if they were constructed from molten lava. This is a designer firmly in his own league.

Collage by Edward Kanarecki.
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What’s Hot (4.10.23)

October 4, 2023September 30, 2023 | Design & Culture by Ed

Ruched & Twisted. Y/Project AW23

March 9, 2023 | Design & Culture by Ed

The ruched and twisted shapes, the sculptural pieces draped from wire – with the latest Y/Project collection, Glenn Martens revisits his greatest hits. “The whole idea of this brand is to reinvent techniques, construction, and to experiment as much as possible. That’s what we like to do,” he said backstage. Though the where-do-the-jeans-end-and-the-boots-begin question is sure to keep construction obsessives guessing, this collection was less oriented around pushing new shapes than it was in pumping up the surface interest of the clothes. Maybe because he is so well-versed in denim now at Diesel, it was the major leitmotif in this show. There were baggy jeans that buttoned up on themselves and boxy jean jackets, and even a faded denim caftan, but the real marvel was how Martens cut the material into thin biomorphic shapes, shredded it, and used it as embroidery – on everything from wool coats to clingy body-con dresses. A pair of tulle evening gowns, one in blush pink and the other in ivory, were also embellished with the denim shapes. They were the most delicate pieces ever to walk down a Y/Project runway.