Miu Miu in Aoyama


Herzog & de Meuron just presented the anticipated Miu Miu store in Tokyo’s Aoyama district, where every major label has their own store. I must admit, the effect is ground-breaking. A minimal pagoda form, applied with see-through windows, massive concrete and neutral attitude seem to look super effective with the classy, Miu Miu-ish wallpapers and romantic silhouettes. What I love about this place is the fact that it lacks logos and all these flashy advertisments – it’s calm, austere and peaceful. And I can already imagine this appealing building being surrounded by blooming sakura trees…