Design & Culture by Ed

After weeks of digital presentations, Jacquemus‘ spring-summer 2021 IRL show was a truly heart-warming sight. An audience of 100 guests – mainly French press, house friends and family of Simon Porte Jacquemus – were ferried to a gently rolling wheat field near Us in the French Vexin Regional National Park, about an hour outside Paris. After hundreds of Instagram posts, you surely know what the venue looked like. It was a visual dream, a bit like a more sober sister of last year’s lavender field fantasy. Before the lockdown hit France, the designer had been in touch with the dancer Alexander Ekman. Needless to say, everything changed at that point, but the reference remained. During a pre-show interview, Jacquemus said he wanted his collection to talk of love and celebration, “like a simple country wedding or a harvest festival.” Ultimately, he named the collection “L’Amour,” a declaration of love for his team and updated it with Provençal references such as hand-made ceramics, grandmother’s tablecloth and berry picking (actual strawberries were inside Aaron Altaras’ basket-bag). The collection itself was quintessentially Jacquemus: a variety of dresses that channel the Southern French girl, made in all sizes; for boys, Picasso-meet-Miro motifs and cut-out hearts on over-sized tailoring. A toned, sun-washed palette of clay and ecru looked summer-perfect, although I must admit I love Jacquemus most when he’s induldging in bolder colours. As usual, accessories are the sure best-sellers: fun earrings (a bar of Marseille soap!), leather accessories like a harness for a single plate, or the new Chiquito Noeud, a variation on the house bestseller. Last year, Simon dialed down to two shows per year, and this decision was definitely a good one. It’s not only a sustainable step, but it also lets the designer execute his vision to the fullest. And a live show is a live show, after all. “For me, the runway can’t be a video. It’s at the heart of what we do; it’s not superficial. It’s important to all of us to continue, just like a restaurant that reopens. It’s like a movie of a summer day. It’s our life.” That’s an inspiring dose of optimism for the uncertain times.

Collage by Edward Kanarecki.

For many people still working from home, the word “office” sounds abstract. Tailoring isn’t a novelty in the resort 2021 collections, but only the Louis Vuitton line-up by Nicholas Ghesquière makes you think that some day, the “business” dress-code will come back to our lives and replace the lazy Zoom homewear. Emphasizing the more everyday, less editorial aspect of his ready-to-wear, the look-book was shot on location in Louis Vuitton’s Paris headquarters. A photocopier stands at attention in the opening shot, and exit signs and fire doors appear in the background of others. The promise of gorgeous hourglass blazers and chic silk blouses makes the longing for “back to life” life even more intense… but this wasn’t the only aspect of the collection (which, by the way, was good without any far-fetched venue location). “I looked somewhere that has been calling out to me for a long time, somewhere I hadn’t taken the time to go back to. It was like a reset to uncover one inspiration after another, to imagine the next steps and how to create and work within this new context. I took the time to explore my creative identity and prepare the future.” Confronted with the unknowns of the coronavirus and the crushing recession it precipitated, designers have been revisiting their past successes. Nicolas Ghesquière is among them, though the search for lost time is not only a quarantine pursuit for him. On his autumn-winter 2020 runway, with the then as-yet uncanceled Met Gala and its theme of “Fashion and Duration” still on the horizon, Ghesquière held up a mirror to his own work. For this resort collection, he followed similar guidelines – lifting cargo pants from one collection and frilly rococo collars from another, and reuniting with the blouson shapes of the 1980s he likes – with results that read more easier than his runway outings typically do. Additionally, running through the collection is a playing-card leitmotif. When asked, Ghesquière claimed “the tarot” as his favorite card game, “because it can be used in many different ways. And the cards are full of symbols.” Nonetheless, he made effective use of the clubs, diamonds, hearts, and spades of the playing-card deck. They bear more than a passing resemblance to the elements of the Louis Vuitton monogram, which Ghesquière made the most of by hybridizing them and then either adding them as decorative details on bags, or supersizing them as color-blocked patterns on streamlined mini and maxi dresses.