Dream. Jacquemus SS20

Although I’ve been sick for a couple of days, and a collection that happened a week ago in today’s fashion industry’s pace seems like a year ago (especially during the endless fashion week of menswear, resort, ready-to-wear and couture), I’m still sure of one thing: Jacquemus spring-summer 2020 collection was a DREAM. By now you surely have seen hundreds of images of a vibrant pink runway going through field of purple lavender, under the gorgeously bright blue Provençal sky. Simon Porte Jacquemus took the fashion crowd to his hometown region and celebrated his brand’s 10th anniversary. The brand is completely independent, super desirable and Jacquemus, the person himself, is the same French guy with a joyful spirit. While anniversary collections tend to be a remix of a brand’s biggest hits, Jacquemus presented lots of hot newness that keeps on developing the brand’s language. “I wanted something sophisticated but at the same time as light as a cocktail in summer,” he said backstage. The moment when Mica Arganaraz opened the show in a white, over-sized blazer, it was clear that tailoring is on the designer’s mind. He nailed it for both, women and men. Parachute dresses in olive-green and bold fuchsia were my personal highlights, just like the shirts with Cezanne-esque landscapes and culottes in utilitarian styles. Jacquemus is a major accessories business, and this season he didn’t dissapoint. From XXL bazaar bags and signature art-heel shoes to old-school net grocery bags and basket handbags (they seem to stay with us), you want it all. Happy Birthday to Jacquemus, the brand. Big, big congrats to Jacquemus, the person!

Collage by Edward Kanarecki.

Would love to hear what you think!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.