Fashion

A century after it’s launch, Ferragamo, the brand, has dropped the Salvatore from its name but nonetheless is looking at Hollywood just as its founder once did – in the hope of expansion, improvement, and scope. Following his quite promising debut in Milan in September, Maximilian Davis presented this first pre-fall collection for the brand in its headquarters there. He said: “There’s an image of LA and Hollywood where you kind of pan away from the city and you see the mountains, so you see the contrast of the mountains with the palm trees. So there was this idea of mixing hot and cold.” There was also the idea of insinuating Western dress into Davis’s Ferragamo mix, literally inspired by Salvatore’s work designing and making the footwear for 1923 silent movie The Covered Wagon. This translated into boots, of course, as well as some handsome denim pieces, some with a flocked, velvet finish which were occasionally translated into reproductions in dyed rib jersey. Davis further ruggedized his cleaner, minimal spring template with shaggy shearlings. Checks were used on viscose cady in scarf-dresses and shirting; along with the pleated minis these pieces were playing to audience demand. His eye for jewel-like embellishments and patches of minimal space landed this season upon polished metal or leather buckles, leather patches on leather skirting, as well as a fearsome gold handbag strap. Several stories from that debut season enjoyed sequel outings here, including the nylon casual outerwear looks and others accented in the fiery red which this designer is working to corral for the house. Eel skin was used to fashion sleek, overtly sensual pieces with a hint of kink that softly squeaked with movement. Davis said that building a VIP clientele, as Salvatore once did, is a key part of his strategy at Ferragamo.

Collage by Edward Kanarecki.
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For spring-summer 2023, Emily Adams Bode Aujla continued to explore 29 Clinton Street – the apartment in the Lower East Side where she founded her brand. But whereas last season she had sought inspiration in the memories of the space, the things she collected, and the parties she threw, this time she focused on something more abstract: the feeling of home itself. “We really honed in on more of the concept of the interior, the feeling of comfort from the old apartment,” she said on a frigid morning in her studio in Brooklyn. “There’s a lot more knits, crochets, and pajamas.” Not actually meant to be worn while sleeping, the pajama sets have become something of a staple for the designer for a few seasons. “I have always made pajamas, but I feel like people really started gravitating towards them after the wedding collection,” she said. A set in cream came adorned with white piping cord embroidery detail, and was worn with a white and cream crochet vest over it. Other versions in lavender (worn with a purple striped crochet polo) and a white-on-black windowpane check (worn with Bode’s take on a souvenir shirt, emblazoned with a map print) showed the versatility of the idea. Another set in the form of a hunter green velvet track-style jacket and matching trousers had the same ease as pajamas, but was made for those who may need to actually dress up for work. It was worn with a shirt and tie underneath. Adams Bode Aujla’s knitwear was a standout this season, especially the floral intarsia cardigans with latticed edges, and the breezy open crochet navy polo with red and white stripes, and another crochet cardigan in orange with white crochet appliqué flowers. Many of these were inspired by pieces from the designer’s vintage archive, but remade with comfortable, breathable yarns, “so they won’t itch and won’t combust.” She embraced her love of novelty items with a sweater that read EVERYONE NEEDS SOMETHING TO BELIEVE IN RIGHT NOW I BELIEVE I’LL HAVE ANOTHER BEER, alongside a variety of horse-themed items: a short-sleeve button-down shirt with red piping, and an intarsia knit sweater and pants set in royal blue with yellow stripes. It makes sense that she is indulging in all the things that are so close and personal to her; next season she will return to Paris to stage a show, her first one since 2020.