Hello baby gorgeous, here’s some hot Blumarine pre-fall 2022! Having catapulted the Italian label in just three seasons from oblivion to the firmament of hot fashion brands, creative director Nicola Brognano keeps on fueling the craze for the 2000s – and he isn’t planning to change that anytime soon. “It’s a territory I feel very confident exploring,” said the designer, who was born in 1990 and thus is quite knowledgeable on the matter. So, apart from the Paris-Britney-Lindsay trifecta, who’s the new high-wattage 2000s muse? “Gisele Bündchen,” he answered. “Gisele was stratospheric, gorgeousness incarnate, she still is. That sexiness brasileira. Who’s the woman who doesn’t want to be her, yesterday, today, or tomorrow?” The thing is, the Blumarine girl isn’t such a naughty teenager anymore: “She doesn’t sit in her bedroom combing her hair in front of the mirror listening to Shakira or Beyoncé,” Brognano said. “Now she wants to get out of the house, basta.” Teenager or not, she’s very much the agent provocateur. Enveloped in a flame-red cashmere fur with a leopard-print lining, worn over a flame-red tightly draped miniskirt not wider than a belt, and a matching ribbed brassiere, she’s ready to stop traffic the minute she bids goodbye to her bedroom. For pre-fall, Brognano provided variations on the theme: plenty of exposed midriffs, bare legs, and alluring décolletage options. He also upped the dramatic ante a notch. Tight cargo pants were cut in pink, low-slung bell bottoms were made in brash golden leather; stretchy, drapey, slinky minidresses with asymmetrical, slashed hems were rendered in both black and “mean florals.” Glamorous faux furs in icy white were printed with a lynx spot, giving off a luxurious, sexy vibe. That’s hot.
Collage by Edward Kanarecki.
Design & Culture by Ed 