Experimental. JW Anderson SS17

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Nothing is what it seems at J.W. Anderson. Henry VIII’s Tudor-esque, slashed sleeves and bucket-bags printed with a dragon head. Parachute sweatshirts and tie-dye dresses. If you try to match anything here – good luck then. Jonathan Anderson continues the idea of experimental clothing and styling at his namesake label, mixing the least expected pieces of his and yours wardrobe. It’s like having fun with collage-making – you never know what will be the final result. I wouldn’t say that this makes his collections look uncomplete, or unwearable. Quite opposite, it’s the sophistication that attracts everybody to Anderson’s ready-to-wear.

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Dance in Tulle. Molly Goddard SS17

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It’s hard not to spot a Molly Goddard princess dress on the streets of London during fashion week. Agyness Deyn chose a custom-made, white ensemble for her New York wedding last month. Rihanna drank Starbucks in a green tulle piece, which came straight from the London-based studio. Let’s be honest – the trapeze-shaped silhouette is cute. And it’s exciting to see how Goddard extends her range, keeping it still sweet and care-free. The model cast consisted of real women, who danced, twirled, spiralled and walked the runway in pastel-pink tops, pistachio mini-dresses, full neon-green skirts and grandma knits. The word “trend” doesn’t exist in the world of Molly, as she’s doing what she really wants to! With success.

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Perverse Innocence. Simone Rocha SS17

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Staying true to her romantic spirit, Simone Rocha staged her spring-summer 2017 show in Southwark Cathedral, where the models walked down the gothic aisle. The venue matched the charming sublimity of Rocha’s latest line of delicate textures and girlie silhouettes, and it smoothly worked with the collection’s British accents (similarly to Gucci’s memorable anglomaniac resort 2017) and the designer’s long-term inspirations. Voluminous poplin-cotton shirts were layered with Prince of Wales checks; a classic trench-coat has never looked like a Louise Bourgeois sculpture before. While working on the collection, the designer took a glance at baptismal gowns and communion dresses, reworking them in authentic broderie anglaise lace. But don’t expect to see a traditional wedding dress here. Simone Rocha’s fascination with perversion oozes in those not-so-bride-ready gowns. Although we’re talking about sacred and holy, the designer’s pieces are far from innoncent. Sheer organza sheath with elongated sleeves shyly exposed nipples, while a tulle skirt with embroidered flowers showed some leg… accidentally. Note the models’ patent wellies and synthetic-white, rubber gloves. Red lips and wet hair. Rocha’s Catholic girls coming from good village families are naughty. In a very elusive, gentle way.

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Toxic Paradise. AV Robertson SS17

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“It’s like paradise gone bad,” said Amie Robertson after her second runway collection, supported by Fashion East. “An ‘other’, magical land where the flowers that sprout are toxic and taking over. The silver metallic PVC also gives it a space-like element, like being on another planet.” Embroidery and embellishments are A.V. Robertson‘s signatures – that’s why it’s intriguing to see how the London-based designer evolves creatively in  those two, painstaking fields. Inspired with 50s horror films like Forbidden Planet, the collection focuses on a vision of a tropical paradise kept in a toxic, dark aura. The season’s look – a transparent, turtleneck blouse with a slit, midi-skirt – is ultra-feminine, while the embellished alien-like florals give it a sci-fi twist. A slip-dress also went through Robertson’s botanic makeover, all in fish-net mesh and fluorescent crystals.

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Female Contrast. Hillier Bartley AW16

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Tom Ford might have just started his new retail model – but Hillier Bartley isn’t new in this topic. Entering September, it’s the perfect (and most practical) time to think of refreshing your autumn wardrobe. Katie Hillier and Luella Bartley are here to help, in time, with their see-now, buy-now collection. The British duo has already built a ‘set’ of signatures: banana pants which  do look flattering; top-notch suiting in Savile Row manner; feminine dresses with chic tassell-scarves. Also, Hillier Bartley is recognized for its Anglomania attire: at a first glance, the idea is based on the wardrobe of an English-aristocrat, who belongs to an gentlemen’s club. But then, the elegance blurs with Bowie-esque, out-of-this-world knack. With that said, don’t forget Hillier Bartley is a womenswear label, filled with women’s clothes created by women.

For autumn-winter 2016, the designers went for flea-market cool, which is so timeless and eternally relevant in London. One of the coats virtually looks like a re-cut and re-shaped Persian rug. A satin robe is worn as an evening dress according to the designers, with a pair of moccasins. Icy blue, velvet suit with a black, ribbed turtleneck underneath is a total-look worth investing. The intricately embroidered gown is a cherry on the cake – I’m obsessed with the way the oriental motif contrasts with the entire collection filled with feather elements, leopard spots and romantic, Fleetwood Mac flair. Oh, and the bags line (Hillier’s part) is blooming. From ‘Bunny’ clutches to collar-box bags with lilac tassels, the range is wide and… yummy.

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