Fake Is Real. Balenciaga SS22

Balenciaga‘s Demna Gvasalia wouldn’t be Demna Gvasalia if he didn’t sprinkle a pinch of irony to his fashion. “It’s a deep fake of a fashion show,” declared the designer ahead of the launch of the ultra-high-tech video for his spring-summer 2022 “Clones” collection. “What we see online is not what it is. What’s real and what’s fake?” Ostensibly, one model – the artist Eliza Douglas, who has opened or closed Balenciaga shows since Gvasalia’s first collection for the house in 2016 – appears wearing both women’s and menswear on a white runway in front of a black-clad audience. But no one was “there” and no one is “real.” “It’s a show that never happened,” Gvasalia laughed. “But the clothes are real; they were made.” Accompanying information came in a deluge of language detailing the techniques the video producer Quentin Deronzier deployed to fake up Douglas’s appearance: photogrammetry, C.G. grafting of her scanned face, planar tracking, rotoscoping, machine learning, and 3D modeling. We’re in a new world now, in large part because all designers have had to grapple with 15 months of the pandemic preventing real-life show gatherings. What’s the alternative onscreen? Gvasalia, for one, has delighted in grabbing the opportunity to shift the medium of brand Balenciaga ever further into the realms of multilevel, conversation-and-meme-generating entertainment. There’s the Hacker Project – this season’s return match with Gucci, in which Balenciaga has “stolen” classic Gucci bag shapes and reprinted them with BBs instead of GGs, just as Alessandro Michele reproduced Demna Balenciaga patterns and diagonal branding in his last collection. There’s a Gucci best seller GG buckle belt redone with BBs too. “Alessandro and I are very different,” Gvaslia remarked. “But we both like to question this whole question around branding and appropriation…because everyone does it, whether they say it or not.” One of the totes comes knowingly scrawled with the graffiti legend “This is not a Gucci bag” – a reference to René Magritte’s 1929 painting The Treachery of Images. Questioning the authenticity of what we’re looking at has been going on in art since Surrealist times. The result here: a perfectly oxymoronic range of “genuine counterfeits” for our mind-twisted times. Other than the Gucci clash, there’s no mistaking Gvasalia’s roster of signatures: the supersized tailoring and coats; the loose printed dresses; the ski jackets, hoodies, and streetwear; the cyber-Gothic denim; the severely elegant eveningwear. With them, a vast range of distinctive Balenciaga accessories, from a reissue of the Crocs collaboration to the diamanté bow jewelry that originated in the house archive. There’s a part of Gvasalia that wanted to illuminate his fake runway with a bit of light and hope, he said. The first look to step out, in black velvet with a heavy veil, refers back to his prophetically apocalyptic show of February 2020. “It’s almost like mourning something, where we’ve all been,” he said. “But I wanted it to go into a bright space. And I ended it with a red ballroom dress.” After the retreat of the Balenciaga clones, he has the exact opposite planned: the showing of his much-anticipated first haute couture show, in real life, in Paris in early July. Handmade, in the works for more than a year, in front of a small audience, it’ll be his next big creative step forward. Can’t wait.

“Live” collage by Edward Kanarecki.

Sustainable Thinking. Chloé Resort 2022

Gabriela Hearst delves deeper into the sustainable achievements of her Chloé residency, and it looks beautiful. Although I was not in love with Gabriela Hearst’s debut collection for Chloé, her next steps at the Parisian maison are promising. First, the direction of the brand’s Instagram, which is all about Zoë Ghertner’s raw, yet sensual photos of nature and female bodies – no aggressive product placement, no logo rebrandings, just idyllic visuals featuring poetic musings in the captions. Second, the resort 2022, which is a far better image of what Hearst vision for the brand really is. “We’re here on a mission,” she told Vogue, listing the impressive measures the house is taking to make its collections sustainable. If you came for the romantic mood boards and the classic tales of trips to the archive, this wasn’t it. “I haven’t gone to the archive,” Hearst said. “I feel like I’ve loved Chloé for so long and I have this idea of what it looks like. It’s not that I don’t respect what’s been done in its history, but I want the representation of what Chloé means to me to come out first.” Instead, the collection was an accelerated exercise in what we might discover to be our post-pandemic fashion mindset: What you wear is only as good as its social and environmental footprint. “We can’t deny what we went through on a global scale. Things are going to be different,” she said, referring to a cataclysmic year that shifted our understanding of environmental impact and made companies like Chloé – already on a sustainable path before her arrival – look to eco-conscious figureheads like Hearst. “Each collection is an opportunity to do it better,” she said. “I already did the least sustainable thing you can do, which is to have three kids.” In spirit, her proposal was geared toward those kids: the next-generation mentality Hearst says can’t come quickly enough. “We need to move out of the way and let them take over. They’re wired in a different way. They have a different perception.” In design, the collection’s Chloé-revering bohemian pragmatism reached out to generations somewhat older. Puritan-ish dresses were constructed in circular deadstock denim – with no metal, laser treatment instead of water, and recycled wood buttons – scalloped leather, and deadstock broderie anglaise. Linen trench coats trimmed with embroidered white edges demonstrated how Hearst might see a classic wardrobe staple through the instinctive Chloé lens she talks about. Blanket coats and fringed hand-spun dresses riffed on the hippie-esque references we historically relate to an eco-friendly wardrobe – not one for a cliché, Hearst likened them to techno dance parties. “Rave against the machine,” she punned, showing off a matching multi-color debut Chloé sneaker defined by its great, big stitches, every component created from recycled material. “I’m really attracted to product that feels handmade. I want to feel like a human worked on it.”

“Live” collage by Edward Kanarecki.

What’s Real? Vetements SS22

Vetements isn’t what it used to be, and for a couple of seasons now – ironically – the label feels like a mimic of itself. Since Demna Gvasalia’s departure from the label to focus solely on Balenciaga, the brand seems to put emphasis on more commercial stuff. Still, in the spring-summer 2022 look-book featuring over a hundred looks, there are some bits of the Vetements energy that made the brand so controversial (and appealing) a couple of years ago. The checked backdrop of the collection will be familiar to Photoshop users. It’s the background against which graphic designers do their work, and it offers a hint as to what’s on cofounder Guram Gvasalia’s mind. He told Vogue he’s been thinking a lot about our digital existence: “I started to ask myself: What is reality today? We live in this 2D world; the question is, when you scroll through Instagram, is it photoshopped or is it real?” Here’s another one: “Do we consume the internet or does it consume us?” Public opinion may be souring on Silicon Valley, but its digital products have us more firmly in their grip than ever. The pandemic deepened our connections with our computers and smartphones, even as we longed to reacquaint ourselves with nature. The jumbled wires of server farms and a computer font straight out of The Matrix (a timely reference, with The Matrix 4 due out at Christmas) mix with pixelated salamanders and flower prints so bright they almost glow. For every shell suit there was a siren-y gown, and logo-stamped jeans were dressed up with a seriously sharp double trench. The masculine tailoring with its strong shoulder lines, the floral dresses, the puffers and parkas – it’s all about the Vetements foundation pieces. And the slogan tees and hoodies are cleverer than ever; “The Devil Doesn’t Wear Prada” example, Gvasalia said, is an idea he pinned to his mood board some time ago, for a would-be collaboration. A flame print that appeared on a wrap dress and matching boots, among other sportier pieces, was reprised from the brand’s last time on the runway, circa autumn-winter 2020. The boldness of a Vetements show has been integral to the brand’s success from its start. The problem with 2D? It’s not 3D. Gvasalia seemed enthused about the prospect of returning to the runway post-pandemic. “We are 100% going back the moment we can travel,” he promised.

Collage by Edward Kanarecki.

Très Cool. Lacoste AW21

Louise Trotter‘s sustainable-meets-chic-meets-smart vision of Lacoste keeps on delivering with every season. Lacoste has the benefit of being a brand at the nexus of athleisure and luxury, offering pieces that are at once trop sportif and trop française. That’s a clutch position for a fashion house in these times. It also has the benefit of the well-dressed Trotter at its helm. She is the woman in a slouchy polo, mannish trousers, white sneakers, and aviator glasses that makes you pinch yourself in a jealous rage when you pass her on the street or are seated next to her at a dinner. Someone who is calmly unstudied, comfortable, and totally not try-hard. Suffice to say, Trotter has long understood the benefits of generous, easy-to-wear clothing with arty touches in the form of a funny, albeit small, graphic or the juxtaposition of sorbet colors. So when it came time to design Lacoste’s second collection of the lockdowns, she knew exactly what to do: “Capture the active lifestyle that we share today and that blurs between home life, work, and play.” The backbone of Trotter’s autumn-winter 2021 offering is Lacoste’s famous piqué cotton, cut into lively hued polos, but also groovy tracksuits and cardigans. Some are intarsia’d with crocodile claws and flaming tennis balls – sort of silly patterns Trotter found in the brand’s archive. They are all, she notes, unisex – as is almost everything else in the collection. If the varsity jackets and cool puffers read a little on-the-nose in terms of branding, Trotter’s continuation of spring 2021’s upcycled and collaged windbreakers, trousers, and coats offer a more cerebral take. The Lacoste archive is rich with both heritage inspirations and unused or vintage materials; Trotter has married them nicely in these upcycled pieces. They will pair well with the collection’s piqué tracksuits and cartoon colored pool slides. That’s exactly how Trotter would wear them. In a time when everyone is questioning how to dress, a sure-footed and stylish creative director with a singular vision is a good guide.

“Live” collage by Edward Kanarecki.

Cocteau And Coco. Chanel Resort 2022

Virginie Viard‘s Chanel is like a sinusoid – one time it’s bizarrely unedited and clumsy, and then it’s fantastically light and super chic. Her resort 2022 has both, although the latter fortunately prevails. The fashion show was a digital, cultural trip, where the clothes worked really well. Viard sought inspiration in Provence, the most beautiful region in the south of France lapped by the marshy Camargue and crowned by the hills of Les Baux-de-Provence, considered one of the area’s loveliest villages. Specifically, she set the collection in the Carrières de Lumières (Quarries of Light) in Les Baux, a series of chalky, cave-like rooms – the spaces left behind after centuries of excavations. In 1960, however, Jean Cocteau – the artist, poet, and filmmaker who cast a long shadow across the worlds of culture and style in 20th century France – used these quarries as a setting for his hauntingly beautiful movie The Testament of Orpheus. It’s “so modern, so fresh, and so strong,” says Viard, who watched the movie, which features Cocteau himself, with cameos from his lover Jean Marais, Pablo Picasso, and Yul Brynner, among others, as she began working on the season. “The movie really inspired the collection,” Viard added. “When I came to see the quarry again – I’d been years ago, before it was used for the son et lumiere – I saw that the clothes had to be strong, and black and white. Otherwise we could be in Petra or Egypt. I love ruffles for the couture,” she continued, “but I thought it would not look modern here. Coco Chanel counted Jean Cocteau amongst her intimates; he produced some evocative portraits of her and illustrations of her clothes, and in turn she costumed productions of his plays Antigone, Orpheus, and Oedipus Rex. The friends would often hang out in Chanel’s daytime apartment on the Rue Cambon, and Viard was excited to read the letters that Cocteau sent to Chanel. The apartment has recently emerged from an extensive restoration, and Viard sought inspiration in the very personal bestiary that Chanel assembled there: The lions for that famous Leo, camels, doves of peace, fauns, and the female sphinxes that all appear in objects and sculptures in the apartment have been reimagined as graphic prints on denim with a hand-painted look, and as lucky charms used as embroidery in the new collection.

In this cocktail of references, Viard as well worked with both Mod and Punk references: striking black and white miniskirts, suits and coat dresses trellised with window pane blocks of small concrete beads, and styling flourishes like fishnet stockings had a Mod sensibility. Accessories including zippered leather holster belts worn at the waist or thigh, handbag chain suspenders, and dog collars read as Punk, as did details like the rock and roll leather fringing on a shimmy dress, and the raw finishing used to hem the skirts and cuffs of caviar tweed suits and crochet minidresses (a Jean Cocteau sketch of a 1920s fringed Chanel dress was the starting point for these designs). The late Stella Tennant’s patrician Punk attitude inspired the lip piercing jewelry, as did Ines and Vinoodh’s photographs of the model Lola in Chanel’s apartment; Viard was thinking of a memorable Mario Testino image of Tennant dressed as a punk with her ball-gowned grandmother, the Duchess of Devonshire, at Chatsworth, her family’s storied stately home. Meanwhile the graphic suits—with a new jacket silhouette featuring a bloused body and fitted peplum—were drawn with the definite lines of Cocteau’s ink brush and pen drawings. There was more softness in the collection in ivory lace dresses scattered with embroidered good luck charms, and wide-legged, high-waisted white linen pants and cotton sweatshirting dresses embroidered with the wild flowers of Provence – lavender, thyme, Cosmos daisies, ranunculus, blue felicia, and scabious, among others. The only colors in the collection appear in 100% sustainable tweeds created by the embroiderer Lesage in what Viard described as a “Cézanne” palette, and used for skimpy, rough-fringed minisuits. For the finale, the short black velvet dresses, each worn with crochet and macramé capes, provided a theatrical flourish of which Cocteau would surely approve. And there’s a pragmatic reason for all those white ankle boots: “It’s better not to have a long black dress or black shoes if you are walking in a quarry all day!” confided Viard with a laugh.

“Live” collage by Edward Kanarecki.