Gucci turns 100 this year, and Alessandro Michele’s new collection is a very bold and sexy celebration of that milestone. Not unexpectedly it reexamines the house’s history. Michele picked up on Gucci’s equestrian codes, giving them a fetishistic spin – one model cracked their whip as they made their way down the runway. He also reprised one of Tom Ford’s greatest hits, the red velvet tuxedo from autumn-winter 1996, with tweaks including new, more pronounced shoulders, a leather harness, and versions for both men and women. More surprising were the pieces that Michele “quoted” from Demna Gvasalia’s Balenciaga, another brand in the Kering stable. As the show began and social media started pinging with chatter about the collaboration, a press representative clarified that this was not in fact one of fashion’s familiar hookups but rather the first output from Michele’s so-called hacking lab. With Gvasalia’s permission, Michele used some of the Balenciaga designer’s iconic shapes and symbols, including the padded hip jacket from 2016 and spring 2017’s spandex peplum top and leggings. All these things mixed and mingled with his own symbols (glitter for day, copious amounts of marabou, and anatomical heart minaudières encrusted with rhinestones) alongside a vital new emphasis on classic tailoring. In that hacking, Michele has something in common with the sample-loving musicians on his soundtrack (from Lil Pump’s “Gucci Gang” to Die Antwoord and Dita Von Teese’s “Gucci Coochie). But it’s a rarer occurrence in fashion, a point made clear by a written statement from François-Henri Pinault, Kering’s chairman and CEO: “I have seen how [Alessandro and Demna’s] innovative, inclusive, and iconoclastic visions are aligned with the expectations and desires of people today,” he said. “Those visions are reflected not only in their creative offerings but also in their ability to raise questions about our times and its conventions.” The industry will be watching how, with whom, and where this concept goes next. Gucci is as pop as fashion brands can be. Michele gets that on a fundamental level, and he understandably relishes that he’s a culture maker as much as a designer of clothes and accessories. “Young people look at the brand as a platform, a place. They visualize Gucci a million different ways, a million different times,” he told Vogue. Hence the music video he made with his friend, the filmmaker Floria Sigismondi. After walking the gauntlet of old-fashioned cameras that lined the runway, like superstars working a red carpet, the models paused in a darkened anteroom before pouring out into an imaginary forest where they cavorted with white horses, peacocks, and cockatoos. The film closes with one of those crystalized heart minaudières lifting into the air. It’s a post-pandemic dreamscape. And finally, a great example of a fashion (show) film.
“Live” collage by Edward Kanarecki.