So Fetch, Fake & Fine. Gucci Pre-Fall’17

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Observing Alessandro Michele‘s creative narration at Gucci is absorbing, even if you know you would never ever dress like that. Or maybe… you would? Looking like a charming, yet edgy granny entire week is hard – but for one day, a bunny-embroidered cardigan, layers of floral brooches and a patchworked midi-skirt sound quite mind-blowing on the background of your daily-routine wardrobe, even if they are far from the term ‘new’. 

Alessandro’s pre-fall 2017, forgetting the beautiful chaos, tells one clear thing: brands like Gucci, to stay on ground in 2016 (and 2017, which is ahead of us), should recycle. And I’m not speaking about ecology right now. Keeping the consistency of collections; forgetting others and going your own aesthetically path; enriching every single detail, from branding to logi size on a shoe’s buckle. Similar eveningdress silhouettes, but in new colours, are on demand, and all the time in stock. Last season’s floral prints and this season’s Donald Duck become unexpected friends on an adorable blazer. Instead of creating a new ‘it-bag’, why not revive an oldie from the archives? Just like the shoes (extra-dramatic this season, but that’s not a surprise anytime with Michele). Working with such scheme is quite likely a guaranteed success, and Gucci’s monthly turnovers are the best prove for that. But will this take on nostalgia and chic kitsch get boring at some point? Becoming bored is a human’s nature, sorry.

Ignoring reason – this so fetch look-book was shot in Rome’s two historical locations. First is the Antica Libreria Cascianelli, an old bookstore specializing in art history. The second is the Antica Spezieria di Santa Maria della Scala, a 16th-century apothecary. Mind-blowing. And whatever I’ve written in the paragraph above – Alessandro Michele keeps on surprising and the look so fake tights with GG logo are really the thing.

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Ritzy. Chanel Pre-Fall’17

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Whenever Chanel does a pre-collection presentation, you know every single detail regarding it a month earlier. The press is burning with the show’s fancy, far-fetched location; Instagram feed is all in #chanel. This time, however, Karl Lagerfeld and the legendary French maison decided to slow it down a bit with their PR – or at least, stay at home. And specifically, in the newly re-opened Ritz hotel on Place Vendome, just a few steps away from the brand’s flagship store on rue du Cambon. Although you can’t call this ‘modesty’, going a bit more traditional than usual is simply… reasonable.

In fact, there were three Chanel shows in one day – the first was presented during a chic brunch; the second started at the time of lunch; and the last during a fancy dinner. The guests (everybody from the fashion editors to couture clients) had a way better day than you, that’s for sure. The clothes were excellent comparing to the last few seasons where Karl did literary everything, from a faux women’s protest to a glossy IT room. I guess it’s because Chanel looks best, when worn in real Paris, rather than in non-sense, meaningless venues. The dining rooms of Ritz perfectly matched Lagerfeld’s vision of  cosmolitan elegance. Slouchy knitted cardigans and tweed pencil skirts; black tulle dresses styled with deluxe duvet jackets; shoulder pads and layers of pearl necklaces. According to the designer, the collection was an reflection of and ode to “people from all over the world who’ve come to the Ritz. There were hundreds of dinners in the ’20s and ’30s, where women wore incredible things.” But the most intriguing thing about this collection is the lack of the ’60s’, ’70s’ or ’90s’ tags, which are overused by others in the industry. “You cannot tell from the collection what decade it is, and I think that is modern“. Good point.

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Wise & Floral. Altuzarra Pre-Fall’17

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Pre-fall 2017 season kicked off a week ago and the first collection, which caught my eye, comes straight from Joseph Altuzarra‘s studio. According to Altuzarra, next autumn won’t be a reason to forget blooming nature. Specifically, the Pre-Raphaelite take on nature appealed to the designer, who sent out a line of toned botanical dresses and flower embroidered knits. The silhouettes were flowy and loosely fit, unlike spring-summer 2017 Wild at Heart collection, which feautured sultry bras and pencil skirts printed with cherries and lemons. However, Altuzarra woman isn’t just into romantic flowers: she has an obsession with well-tailored jackets (in red, if possible), business-smart capes and all-knit looks. It’s a wise collection for autumn, after all. And if we’re speaking of autumn, then let’s note all those gorgeous knee-lenght boots. They look irrestible, whether in black or pale lilac.

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Collage by Edward Kanarecki.

Men’s – That Guy. Stella McCartney SS17

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 I can’t remind myself the last time I have written anything about Stella McCartney on my blog – her women’s fashion doesn’t appeal to me that much lately – but her first menswear collection is just too good.

Men’s fashion at Stella McCartney? That’s  quite unexpected, honestly. The look-book dropped yesterday, just a few days before first spring-summer 2017 clothes hit the stores. Without any fuss, any special announcements. A great surprise for men, who felt close to Stella’s aesthetic, but didn’t find their sizes on the racks. The clothes aren’t presented on typical models, but on a pack of street-casted guys and cool-creatives, which is totally different to McCartney’s main line, where we’ve got hot names and top models in advertising campaigns. If I had to choose from this collection, I’m sure I would catch every single piece – from those chunky knits to over-sized trench coats. These are contemporary essentials, I guess. Pajama look is so me; lovely knitted sweatpants and slouchy cardigan are on my list since right now. Stella, Stella. I’m hopelessly in love with your vision of men.

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Rave with Chic. Balenciaga Resort’17

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Here it is: Balenciaga resort 2017 collection. Logistically, the look-book has been released just few weeks before the actual clothes hit the stores – and it’s already a craving desire to see those pieces in real-life. It went public yesterday, causing my heart to skip a beat for a longer moment. So, what’s Demna Gvasalia up to for his first, fully designed pre-collection at the French maison? First thing’s first – the caps. Some might say that sending out a line of logo caps is a desperate move to become somewhat affordable, or at least relevant for a brand. But in case of Gvasalia, it’s different. His creative background at Vetements is based on underground, rave-like style. He doesn’t have to make himself look younger in the fashion industry. He loves going out with his friends on the weekends. And, I must confess – those BALENCIAGA caps work well with voluminous, striped caftans and maxi-dresses. There’s no philosophy behind, really.

The Georgian designer looks forward to the new season through smart continuity. He’s not a type of designer who flips prints and colours every season: over-sized, bazar totes are here since his first collection, just like the elevated corporate jacket. However, there are a few exciting additions, like the exaggerated flares, scuba-diving tops and beautifully ugly bermuda shorts. Gvasalia seems to understand the idea behind a pre-collection quite well – he’s aware that it’s the commercial part of his job, unlike the runway show. For some designers, who get too frustrated with all those pre-falls and resorts, it’s still a secret.

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