Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.
Phoebe Philo‘s Céline.
This one is no surprise to anyone who reads my journal for a longer while. Phoebe Philo’s contribution to 2010s fashion – through the medium of Céline – is exceptionally significant. Phoebe’s fashion wasn’t minimalist as many tend to sum up. It was eclectic. Intelligent. Feminist. Feminine. Intimate. Lasting. Beautiful. From all the photoshop-free Juergen Teller ad campaigns (feauturing Phoebe’s favourite women like Daria Werbowy and Joan Didion) and store interiors (they felt like home!) to the music playing during the fashion shows (Cymande’s “Dove“, Soul II Soul’s “Back To Life“, Method Man and Mary J. Blige’s “I’ll Be There For You / You’r All I Need to Get By”…) and the shockingly rare on-line shop absence for an established label like this, Philo’s Céline was the ultimate favourite of many people (including me) for different reasons. While Phoebe is still off the fashion horizon, just look at all the brands that turn to her collections for inspiration (or actually try to copy her…). Yes, yes, we’ve got Daniel Lee’s Bottega Veneta, Mary-Kate and Ashley Olsen’s The Row, Christophe Lemaire and Sarah Linh Tran’s Lemaire. But I really, really, really hope that 2020 will see Phoebe Philo’s comeback. Dreams come true!
Collage by Edward Kanarecki. Photos by Juergen Teller and Tyrone Lebon.