The 2010s: Phoebe Philo’s Céline.

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Phoebe Philo‘s Céline.

This one is no surprise to anyone who reads my journal for a longer while. Phoebe Philo’s contribution to 2010s fashion – through the medium of Céline – is exceptionally significant. Phoebe’s fashion wasn’t minimalist as many tend to sum up. It was eclectic. Intelligent. Feminist. Feminine. Intimate. Lasting. Beautiful. From all the photoshop-free Juergen Teller ad campaigns (feauturing Phoebe’s favourite women like Daria Werbowy and Joan Didion) and store interiors (they felt like home!) to the music playing during the fashion shows (Cymande’s “Dove“, Soul II Soul’s “Back To Life“, Method Man and Mary J. Blige’s “I’ll Be There For You / You’r All I Need to Get By”…) and the shockingly rare on-line shop absence for an established label like this, Philo’s Céline was the ultimate favourite of many people (including me) for different reasons. While Phoebe is still off the fashion horizon, just look at all the brands that turn to her collections for inspiration (or actually try to copy her…). Yes, yes, we’ve got Daniel Lee’s Bottega Veneta, Mary-Kate and Ashley Olsen’s The Row, Christophe Lemaire and Sarah Linh Tran’s Lemaire. But I really, really, really hope that 2020 will see Phoebe Philo’s comeback. Dreams come true!

Collage by Edward Kanarecki. Photos by Juergen Teller and Tyrone Lebon.

The 2010s: Prada, Of Course!

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Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Prada, Prada, Prada!

Miuccia Prada is certainly one of the most influential fashion designers of our time. Her fashion isn’t just fashion: it’s an on-going dialogue between art, society, culture, and at times even politics. Her Prada woman and man jump from being decadently eccentric to modernly elegant; they can be vagabond, they can be sophisticated, they can be bold in their neon nylons and printed banana shirts (so Jeff Goldblum!). In her 2010s collections, Prada turned her talent to the reivention of a more conventional expression of beauty, striving to modernize embellishment, taking fabrication and surface detail to unprecedented heights, fusing plastic with precious silks, showing cable knit alongside cable knit prints and cable knit embroideries, imagining and then realizing her own spectacular brocades offset by humble cottons borrowed from menswear. Nearly each collection Prada presented in this decade is iconic – and can be recalled by coining separate themes or words (Madame Frankenstein, Japan, pin-up girl, film noir, Margot Tenenbaum, sailors, pastels, stripes, The Bitter Tears of Petra Von Kant…the list goes on!). Noting other successes of Prada in the 2010s – like Fondazione Prada in Milan, re-opening the Linea Rossa line, the non-stop growth of Miu Miu’s allure – I really can’t wait to see how Miuccia shapes her 2020s…

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Collage by Edward Kanarecki.

The 2010s: Jonathan Anderson’s Loewe

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Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Jonathan Anderson‘s Loewe.

The most succesful brand rebirth of the decade? Jonathan Anderson’s take on Loewe,  so the story of a sleepy Spanish leather house becoming one of the hottest labels in Paris. Anderson’s vision for the label defines the role of a creative director: everything, from the campaigns (photographed by the designer’s favourites: Steven Meisel, Gray Sorrenti or Jamie Hawkesworth) and branding (revived by M/M Paris) to store interiors and inspiring, visual communication, must be consistent, garden-fresh and, simply speaking, beautiful. But Anderson’s Loewe also thrives thanks to its desirable, yet non-mainstream products. The “Puzzle” bag became one of those timeless it-bags without even one, shouting logo on it. The clothes fascinate with their incredible, artisan detailings. Loewe shoes are the fine balance of pretty and ugly. Eclectic accessories (like Dumbo ears hat or cat face necklace) and capsule collections that rotate around unexpected themes (the best-seller “Paula’s Ibiza” line; the tribute collections to Charles Rennie Mackintosh and William de Morgan). The designer often compares himself to a curator, when explaining his role at Loewe. And this metaphor really fits.

Collage by Edward Kanarecki.

 

The 2010s: Gucci-fied World

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Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Alessandro Michele‘s Gucci-fication.

The day when Alessandro Michele was appointed the creative director of Gucci, nobody had a clue what awaits the brand. Not only the unprecedented commercial success was a surprise, but also the completely new and idiosyncratic way for a big fashion brand to communicate globally with its audience. Today, you can’t imagine the fashion world without Michele’s vision of Gucci: opulent, rich, gender-blurring and absolutely Italian. His womenswear surprises with splendor and grandeur: it’s romantic, over-the-top and finds inspiration in the least predictable places (like bootcamp Gucci or Dario Argento’s horrors). Michele’s version of masculinity has become fashion’s predominant one: an idea not just for men in skirts but of men embracing loveliness, textural richness and glamour – things that not a while ago were reserved largely for women. Alessandro does things in his signature, retro-infused aesthetic with consistency – whether we’re speaking of the advertising campaigns (they are always out-of-this-world and jaw-dropping) or collections that can always be mixed together, creating a Gucci look.

Collage by Edward Kanarecki.

The 2010s: Karl and Chanel

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Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Karl Lagerfeld & Chanel.

2019 saw the farewell to the visionnaire, the most prolific, joyous, assertive and energetic designer the world has known – Karl Lagerfeld. Although Lagerfeld worked on many projects simultaneously, from his namesake label to Fendi, it was his Chanel that always excited the most. This is the brand where he left his most expansive legacy. From the fantastic show venues (Chanel shopping centre, Chanel space-rocket, Chanel aquatic world, Chanel airport, the list seems to be endless) to Metiers d’Art locations (Edinburgh! Dallas! Salzburg! Moscow! New York’s Metropolitan Museum of Art!) to the fashion campaigns (always photographed by him) to the label’s timeless, never boring, always consistent aesthetic (even if you haven’t been a fan, you should agree with this)… Karl owned Chanel. While the beat goes on with Virginie Viard, every show still feels as if something’s missing. A great loss. His soul is forever alive in the body of work he has left for generations to cherish.

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Collage by Edward Kanarecki.

The 2010s: The Tale of Jacquemus

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Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

France, sun, love. Jacquemus.

The tale of Jacquemus is one of the most inspiring and joyful stories of 2010’s fashion. A boy from the South of France made the entire industry lose its mind for XXL straw hats, hilariously small bags, cheerful polka-dots and dresses that mentally transport you to the beach in any season. Simon Porte Jacquemus started from scratch, staging his first fashion show in a public swimming pool in Paris. With every season, his style got refined and the collections expanded at an organic pace. From the spectacular La Santons de Provence show, which was all about the designer’s love for his sun-drenched home, to the spring-summer 2020 line-up staged in the middle of a Provençal field, every collection Jacquemus delivers keeps on getting better. From all the emerging labels that took off in the 2010s, Jacquemus is the biggest star!

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Collage by Edward Kanarecki.

The 2010s: Vetements!

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

The phenomenon of Vetements.

Vetements. It sparks controversy, instant love (or hate), causes confusion and discomfort, makes you question fashion (and laugh at it!), it polarises its viewers… one thing’s sure, Vetements, in its six years of existence, never left a mild, plain impression. While the future of the label is quite unknown – the head of its design collective, Demna Gvasalia, parted ways with label to focus on Balenciaga – the body of work it has left in the latter half of the 2010s still surprises. From the „collaboration” collection (which featured tracksuits made in co-operation with Juicy Couture, tailoring done with Brioni or satin shoes created with Manolo Blahnik) to that one line-up that nodded to the history and the modern day state of Georgia (Gvasalia’s homeland), Vetements always focused on such un-fashion topics like politics or life in general (the autumn-winter 2019 had a word or two regarding our increasingly violent, voyeuristic and isolating society). Other memorable Vetements highlights? The infamous DHL t-shirt. That time when they showed in a sex club or in the cheesiest Chinese restaurant in the entire Paris (speaking of Vetements and food, they showed their SS20 in the most Vetements place ever – McDonald’s). And of course, you just can’t ignore the fact that Vetements changed fashion in the 2010s: over-sized hoodies, trashy looks, cowboys boots, post-Soviet aesthetic, second-wave obsession with Margiela – all that went (super) mainstream thanks to the label’s impact. Will it still affect (and disturb) fashion in the 2020s? Who knows.

Collage by Edward Kanarecki.

The 2010s: Haider Ackermann AW14

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Haider Ackermann‘s AW14 perfection.

Of course, Haider Ackermann has many things to look back at this decade: his Berluti stint, all the custom looks he created for Tilda Swinton and Timothee Chalamet for their red carpet appearances, every single menswear and womenswear collection he presented… but there’s one line-up I will never forget. The autumn-winter 2014 collection. That time, Ackermann utterly seduced with his sensual silhouette, garbed in contrasting cuts and volumes. Some of the garments were built for street (biker jackets, mannish jackets, comfy cardigans, skinny cropped jeans), others were decidedly more refined (floor-sweeping duster coats, oversized trousers, draped jersey dresses, and plunging tops, all sent out in autumn-ish, masculine fabrics – tweeds, plaids, houndstooth, flannel, fur and felt galore). A poised, poetically dark allure.

Collage by Edward Kanarecki.

The 2010s / Marc Jacobs AW19

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Marc Jacobs AW19 – the King of New York.

Marc Jacobs closed New York fashion week last March with one of his best collections in years – or even, in his entire career. While the past few seasons were brilliant, they slightly worried with being too exaggerated, too show-y. The autumn-winter 2019 collection is just the perfect balance of Jacobs, and what his brand stands for. New York edginess combined with this cool, ‘off’ glamour. There was drama, of course: the yellow gown worn by Adut Akech looked insanely gorgeous, just as the dresses covered in feathers, as seen on Christy Turlington (by the way, it was her major runway return after 20 years and let me tell you – she was so, so beautiful). But there was something calm about this collection. Even sober. The venue was dark and absolutely minimal. Classical, live music played throughout the show. No killer platform boots or crazy hair – most of the models looked make-up free and wore beanies topped with a feather (that’s how Stephen Jones does ‘casual’). You might say that the collection seem to be inconsistent: how does Sara Grace Wallerstedt’s minimal pistachio dress works with Guinevere Van Seenus’ ruffled, retro ensemble? Well. They don’t have to. And Jacobs is fine with that. “They’re all very beautiful, but they’re all different. We have 40 girls and each one is slightly different… our vision of who each of these women are,” is what the designer said about both, the collection’s diverse model casting, and the aim behind the entire line-up. A ‘wardrobe’ would be a bad term to describe this, as this is something much more broader. It’s rather a set of personalities, in the fashion aspect, but not only. I’m still completely in love with this collection every time I see it.

Collage by Edward Kanarecki; Christy and Marc photographed by Steven Meisel.