The 2010s: Prada, Of Course!


Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Prada, Prada, Prada!

Miuccia Prada is certainly one of the most influential fashion designers of our time. Her fashion isn’t just fashion: it’s an on-going dialogue between art, society, culture, and at times even politics. Her Prada woman and man jump from being decadently eccentric to modernly elegant; they can be vagabond, they can be sophisticated, they can be bold in their neon nylons and printed banana shirts (so Jeff Goldblum!). In her 2010s collections, Prada turned her talent to the reivention of a more conventional expression of beauty, striving to modernize embellishment, taking fabrication and surface detail to unprecedented heights, fusing plastic with precious silks, showing cable knit alongside cable knit prints and cable knit embroideries, imagining and then realizing her own spectacular brocades offset by humble cottons borrowed from menswear. Nearly each collection Prada presented in this decade is iconic – and can be recalled by coining separate themes or words (Madame Frankenstein, Japan, pin-up girl, film noir, Margot Tenenbaum, sailors, pastels, stripes, The Bitter Tears of Petra Von Kant…the list goes on!). Noting other successes of Prada in the 2010s – like Fondazione Prada in Milan, re-opening the Linea Rossa line, the non-stop growth of Miu Miu’s allure – I really can’t wait to see how Miuccia shapes her 2020s…


Collage by Edward Kanarecki.

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