The Row / Advent 2014

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December 16: The Olsen sisters make The Row super coveted not only it’s so luxurious- it’s also super wearable. You can wear one of their sweaters for so many years. It’s basically like Celine, but based in New York. The clothes, bags and shoes are always styled in smart way, and their Resort 2015’s model – Jamie Bochert – works the outfits in a moody, sophisticated way.

J.W. Anderson / Advent 2014

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December 15: J.W. Anderson is the young London-based designer, which seems to be really busy at the moment- four collections for his womenswear, two for menswear and… four more collections for the historical Spanish label Loewe, a year. That’s a lot! But nothing makes Jonathan feel out-of-ideas: he can once be full of sharpness, once full of femininity. And for his debutant collection at Loewe presented earlier this year, he thought about using leather (Loewe’s biggest attribute) in new ways and forms. And that’s just the beginning of what this ultra-open-minded designer can bring to Loewe, and of course to his own brand, J.W. Anderson.

Christophe Lemaire / Advent 2014

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December 14: Christophe Lemaire got big plans for 2015- he left Hermes to expand and concentrate on his own label, Christophe Lemaire. The eponymous label is known for luxurious approach, best quality cashmeres and wool, simple styling and comfortable day-wear. Lemaire also brought a major trend to AW14: wearing your second sweater knotted around your neck is not a big deal anymore, it’s just the matter of good taste. Can’t wait what this French guy is going to introduce next year!

Simone Rocha / Advent 2014

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December 13: What I like about Simone Rocha, the London-based female deisigner, is her ironic romance kept in her clothes- a pearl-applied dress might seem to be naive, but in relity it shows a lot of body; the florals she intensively used in her SS15 weren’t just florals you imagine- that was a strong connection to her Korean grandmothers way of dressing and Irish parents conceptual style. This girl got secrets…