Ed’s Selection: A.P.C. Friends & Family 25% Sale

A.P.C.’s Friends & Family 25% Sale is here!

A.P.C. proudly stands for a kind of fashion that is understated, simple, and trend-proof. Jean Touitou, its founder, has often railed against the runway kind of fashion that’s disconnected from the streets and the reality. The sense of easiness he has mastered to perfection throughout 35 years of A.P.C. is captured in the spring collection which has the Parisian je ne sais quoi effect written all over it. The French label’s can’t-go-wrong-way is to focus on the details – think cool, vintage-y prints, smoothly tanned leathers and the crispness of shirting – but also denim expertise, obvious in the chic patchworked mini-dresses and in the authentic double pleats on a classic jean jacket-shirt.

Starting today*, you’re invited to enjoy the brand’s Family & Friends Sale and catch 25% off your to-be spring-summer wardrobe building blocks! Now, here are my favorite womenswear and menswear pieces…

* The sale goes live at 9AM DST on 17th of April.

ED’s SELECTION:


Boyfriend embroidered shirt



Louise trench coat

Jade Mary Janes shoes


Poppy skirt


Dalia mini-dress


Warvol shirt



Aurelia mini-dress

Leah ballet flats

FRIENDS AND FAMILY SALE: 25% off the WOMEN’s SPRING Selection.


Trek overshirt

Iggy low sneakers


Item sweatshirt



Math jeans shirt



Petit Standard jeans

Axel tote bag

Antoine polo shirt

Thais baseball cap

FRIENDS AND FAMILY SALE: 25% off the MEN’s Spring Selection.

A.P.C. US

Chic Interaction. A.P.C. x Natacha Ramsay-Levi

For its 22nd Interaction, Jean Touitou invited designer Natacha Ramsay-Levi to revisit the great A.P.C. classics. Known for imagining clothes that reveal the personality of their wearers, Natacha Ramsay-Levi, former Louis Vuitton and Chloé designer, also likes to push the boundaries of masculine/feminine binarity.

It is with this state of mind that Natacha Ramsay-Levi has taken on the materials and emblematic pieces of the A.P.C. wardrobe: denim, poplin, cotton gabardine, which she twists in her own way, rethinking proportions.

Here are my favorite pieces from the capsule collection, which has dropped today!

ED’s SELECTION:


Lemaitre top

Cartel belt – this belt will age SO well in your wardrobe.

Horace trench coat – cropped trenches are a thing now!

Versailles shorts

Concarneau sandals – Natacha did similar sandals at Louis Vuitton under Nicholas Ghesquière’s direction, a very distinct chunky sole.


Rosario Small bag

Madame De Rivoli dress – a super chic over-sized shirt that can be worn as a breezy mini-dress. Soooo Parisian.

Madame Recamier trench coat

New Haven T-shirt

Clinteau jeans – are these the new perfect jeans?

Sainters denim jacket

A.P.C. US

No Fillers, Pure (French) Magic: A.P.C. Gifts

The precisely crafted designs of A.P.C. showcase the French label’s refined and understated aesthetic that ages like wine. These are gifts that keep on giving: iconic bags, ultra-chic wool accessories (made in collaboration with JW Anderson!), fantastic candles and eternal denim. No fillers, pure (French) magic.

Here are couple of my A.P.C. picks for this festive season:

Mathilde dress


Box Of Small Candles

Grace Baguette bag

A. P.C. x JW Anderson Barth knit beanie

Milo hoodie

Greta Trench

A. P.C. x JW Anderson Jolly scarf

Quilt

Lola snood

Aurelia dress

A. P.C. x JW Anderson Connor F sweater

Astra necklace

Pillow quilt

“Transmission” Book

Jean work jacket

Michelle quilt


A.P.C. US

Real. A.P.C. AW23

Ending this Paris Fashion Week (it did feel like a month, though) coverage with an A.P.C. collection that captured the authentic, real, charismatic youth of Paris. “The kids are all right” was Jean Touitou’s conclusion of his latest show. Paraded in front of a crowd of press, brand friends and buyers in typically low-key style at the brand’s Rue Madame base, the collection was a highly personal presentation, modeled by Touitou’s daughter Lily and her teenage classmates from Paris’s École Diagonale. Perhaps Touitou felt the need to emphasize the family-run spirit of the label he founded in 1987. After all, last week came the announcement that L Catterton, the LVMH-backed private-equity group, had taken a majority stake in the company. “The young people who are going to walk this runway are like veterans. They experienced the raging of their hormones in a bunker with their parents during the COVID crisis,” he said. “That crisis could have wiped us out as a brand. We survived that war by getting stronger. Everybody you see here was born in 2006, and I think it’s a good metaphor for the sort of transmission process we started recently.” What followed was a determinedly youthful take on A.P.C.’s well-honed vision of Gallic urbanity, each look a nod to what Touitou called “a tribe” in a backstage debrief postshow. There was a Take Ivy preppiness to Japanese selvedge denim miniskirts and high-waist jeans worn with stripy shirts and shiny penny loafers; a street-inflected attitude to gray marl sweatpants and nylon flight jackets; a grungy insolence to flannel shirts worn with slip skirts, fluoro T-shirts, and scuffed plimsolls. And what stunning teenagers! All with their own carefully considered quirks – a snazzy Bananarama hairstyle here, swooping black eyeliner there – and forming a touching antidote to the celebrity-packed catwalks to which we’ve become accustomed. “I love this idea of no casting. You don’t say to people, ‘You’re too tall, too fat, too this, too that.’ Everybody was just cool about it,” said Touitou, who confirmed that, post-partnership deal, he will remain creative director of the brand alongside his art director wife, Judith.

Collage by Edward Kanarecki.
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