Acne Studios

Would you ever expect to see Veruschka in Acne Studios‘ lookbook? I knew you would say ‘nope’. But here we are – the supermodel stars in the brand’s resort 2018 collection. Her poses are spontanous, just like Acne’s styling. “The creative process was dynamic and easy; she was almost taking over,” Jonny Johansson explained. “And this is what we want, this is what’s real.” Very American denim-on-denim gears; over-sized polo shirts over skinny, red leather pants; a checked blazer and an Acne Studios signature hoodie. Veruschka von Lehndorff, completely make-up free, seems not to care much on those striking photos. This is precisely how style works at Acne: utility meets a kind of urban non-chalance, while a person’s attitude is undoubtedly more important than the actual clothes.

Collage by Edward Kanarecki.

It’s impossible not to love Acne Studios for at least two reasons: it’s edgy, yet wearable clothing, and remarkable store designs across the world. Although the one on Potsdammer Straße in Berlin isn’t the newest addition to Acne family, it’s a place where you want to stay for longer. Like in an art gallery, the wide, metallic tables display Acne’s sculptural wedges and arty sandals. One-of-a-kind chairs, piles of signature, pink shoe-boxes, industrial ceiling lamps: the store reflects the multi-faceted chcarecter of Jonny Johnasson‘s aesthetic. As the current menswear collection features a lot of lovely pastel pink (like the rubber sole of the shoes I’m trying below), one of the sellers wore a pair of pants in a matching colour. “Boys should wear more pink!” he said. Indeed!

Potsdamer Straße 87 / Berlin