Would you ever expect to see Veruschka in Acne Studios‘ lookbook? I knew you would say ‘nope’. But here we are – the supermodel stars in the brand’s resort 2018 collection. Her poses are spontanous, just like Acne’s styling. “The creative process was dynamic and easy; she was almost taking over,” Jonny Johansson explained. “And this is what we want, this is what’s real.” Very American denim-on-denim gears; over-sized polo shirts over skinny, red leather pants; a checked blazer and an Acne Studios signature hoodie. Veruschka von Lehndorff, completely make-up free, seems not to care much on those striking photos. This is precisely how style works at Acne: utility meets a kind of urban non-chalance, while a person’s attitude is undoubtedly more important than the actual clothes.
Collage by Edward Kanarecki.