Beautiful Consistence. APC AW19

This was a classic A.P.C. presentation, with a few plot twists. Jean Toitou invited two collaborators for autumn-winter 2019 collection: Brain Dead, an Los Angeles–based streetwear brand, and Suzanne Koller, the house’s longtime stylist and Parisian friend. The first created graphic hoodies based on the 1972 documentary, Future Shock, in which Orson Welles, playing narrator, discusses how technology is moving too fast for humans to keep up. Koller, the fashion director of M Le Monde and Self Service, designed the collection’s black wool dress (worn by her currently favourite blond, Maggie Mauer) and an oversize parka that she teamed with a monochrome look in gray: chunky sweater, turtleneck, wool trousers, and leather boots. During his speech, Touitou joked, “Maybe you can guess which pieces are hers.” Knowing her style and work, you could think of Koller right away, even not knowing about A.P.C.’s collab.  A.P.C. values consistence, which seems like the best advise for any brand doing shows in Paris. And their eventual ‘surprises’ make this consistence even more beautiful.

Collage by Edward Kanarecki.

1987. A.P.C. AW17

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1987. The year A.P.C. was found by Jean Touitou. 2017 – the brand celebrates its 30th anniversary. 30 years of apparel clothing that actually defines the real nature of ready-to-wear. It’s often unclear why A.P.C. became one of the most beloved brands. “It’s boring“, one might say. So what? Their raw denim is well-cut. T-shirts last for years and make the customer satisfied. Trench coats and white shirts are ultimate essentials. A.P.C.’s branding is aesthetical perfection, just like the boutiques, music albums and candles. What’s best – although A.P.C. shows during Paris fashion week, it stays surprisingly affordable (and believe me, when the sale season starts, their Mitte store in Berlin – just like in another cities – becomes a treasure chest).

For autumn-winter 2017, as you might expect, the creative director decided to keep it classic. Anniversaries are no big deal! The clothes are the priority, so it’s quite guaranteed you will fall in love with every single piece. Fur jackets, maxi-dresses, even the thick socks. Oh, and denim! Really, wear it the you want. Over a coat, as a scarf, a lovely jumpsuit or simple jacket.

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