Many brands release their spring-summer 2021 collections right now, a month after the fashion month frenzy. For many, it’s the season of uncertainty. While the clothes will be produced, will anyone buy them? Will there be a reason to shop again? Will 2021 be saved by the vaccine or doomed by the total lockdown? This is a pack of questions that disturb everyone, from small labels to big players. And of course, the present times are also full of anxiety. On a video call with Vogue, Jean Touitou predicted that 2020 will “end up not as catastrophic as we thought at first” for brand A.P.C. Naturally, he had a theory as to why. “Is it because we do clothes,” he asked, “instead of just images of clothes?” Not waiting for an answer, he commented, “Reflection counts for more than substance” in this industry. These days, Touitou is coming around to the idea of content, “as long as it’s ‘very personal’ and ‘matter-of-fact.’” He said he’s considering a podcast series in which he and his three kids play a song and talk about its maker; episode one may feature “Arnold Layne,” a Syd Barrett tune off This Is Pink Floyd and the band’s very first single. “Playing music with our kids, nobody can do that but me,” Touitou reasoned. It’s thanks to Jean and Judith’s daughter Haydée that Tim Elkaim shot this season’s look book. She hired him for her magazine, The Skirt Chronicles, before he got this gig. “A virtuous circle,” Touitou called the familial give-and-take. What about the clothes? There’s lots to love, pretty much as usual with A.P.C. The oversized jeans with off-center button flies that first made an appearance last season returned here, and the same treatment was applied to a raw denim mini. All of the button-downs were buttoned up to the top and finished with a thick gold chain worn high under the collar. In one case, a chambray shirt was accessorized by three chains. Cool classics that have that Parisian soul – this just can’t go wrong.
Collage by Edward Kanarecki.