You Will Be Noticed. Area SS20

Area for spring-summer 2020 is… a lot. Beckett Fogg and Piotrek Panszczyk’s brand that’s all about “occasion-wear” continues to deliver the most bold, party-ready clothes in New York. Whether it’s an over-sized white jacket covered in gold chains, trompe l’oeil crotchet tops made out of colourful rhinestones, arty crop-tops made out of tubes (each finished with a crystal, of course) or a red-carpet-perfect, draped gown in peach, one thing’s sure: you will be noticed in Area wherever you go.

Collage by Edward Kanarecki.

Contrasting Harmony. Area AW19

Area‘s autumn-winter 2019 was a bold, multi-faceted line-up of looks that can be, simply speaking, called ‘occasion-wear’. But then, why not look so fabulous on the daily? And make your outfit a joyous occasion itself? There was red houndstooth print used in slit dresses and over-sized pants; tie-dye on a leather skirt that was actually an apron; a killer orange jumpsuit; a puffa vest and a mini-dress in black & white, all covered in the brand’s logo; the signature two tone lamé, that looked like some sort of magical liquid dripping down the body. The designers, Beckett Fogg and Piotrek Panszczyk, clashed Dancehall style, 80s glitz and 60s Courrèges like no one else. The collection was like a huge image, or rather, a number of visions pressed into one runway collection. But the effect wasn’t overcharged – quite the opposite. It was flawless. All the colours, themes, prints, styles, eras. That was the aim: “it’s about these dualities: how can they live not in contrast but in harmony?” Their new season offering is the perfect answer.

Collage by Edward Kanarecki.

Occasion-Wear. Area SS19

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Beckett Fogg and Piotrek Panszczyk dabbed their fashion at Area as ‘occasion-wear’. Evening-wear tends to be too dark and too formal. Day-to-say might fall into the ‘boring’ shelf. Meanwhile ‘occasion’ sounds like lots of joy, no? Spring-summer 2019 line-up was shiny, colourful, full of bliss and charm. Those clothes are for celebration moments, but not only. Why not make every day a reason to dress like you’re off to a dance party on a sci-fi spaceship? The designers behind Area might be asking the same question. “We started thinking: What is important for us in fashion? I think as designers, in design in general, our core value is play. Playing is something so intellectual but also so pure,” Piotrek told Vogue. Indeed, it’s a intellectual, especially when Libuše Niklová is on your mood board. Niklová was a Czech artist and inventor who created the first inflatable toys for children in the ’60s – think cats with long stretched-out bodies, funny crocodiles. How did the designers refer to that quite intriguing persona and her body of work? Inflated metal earrings; big hats; candy-coloured trunk bags made in collaboration with Italian leather heritage house Bertoni 1949. I tell you, not many would tackle an inspiration like this with such fluency and smoothness. But wait, the clothes were equally playful! Festive crystal dress; sheer prairie gown in burgundy; a sleeveless bow top in eye-popping green; metallic bodice dress in pinkish, faux leather. Area clearly says a ‘no no’ to the musty, dusty ‘cocktail dress’, since they’ve got so many brilliant alternatives to, ugh, a bondage dress or this sort of sleazy stuff. Once again, we dress for occasions, big and small – not necessarily just for the cocktails.

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Collages by Edward Kanarecki.