Bling Bling. Area Resort 2023

A proper dose of bling-bling and show-girl-attitude keeps the doctor away. For all that, go to Area. Piotrek Panszczyk and his team began thinking about the label’s resort collection from a very literal place – the word resort itself. “If you look through history at people like Yves Saint Laurent, Ungaro, Jean Paul Gaultier, there’s always this idea of going back to a marinier, a rope, an anchor…these symbolic tropes, basically,” he said. “We wanted to dissect these ideas and kind of turn them on their head“. He chose the mussel (“something quite erotic and not really glamorous”) as his starting point, because it reminded him of hometown. “I was raised in Holland, on the Belgium border and that area has a really big mussel-fishing industry,” he explained. He cast the mussel shells in metal and paired them together in a floral pattern that adorned skimpy glamazon-ready bras, bustiers, and bodysuits. They are highly editorial pieces ready to be photographed for magazines and record covers. Garments that are 100% Area. Although his sculptural pieces are certainly works of art, his “more approachable” pieces carry just as much of his energy. Like the pink leather car coat decorated with laser cutouts and embellished with the metal mussel flowers, which manages to be both practical and completely fantastical, and a black column gown whose bodice is draped to resemble two mussel shells, trimmed in crystals. He also cut and quilted leather to resemble mussel shells, which he whipped into a mini skirt (shown with a matching mussel-shell-flower bra, of course). Also successful were explorations around rope, which resulted in intricately constructed tailored pieces – squiggly strips of fabric cut and hand-woven to look like strands of material wrapping around each other – that showed off Panszczyk’s talent. In an open-work coat done in Area’s signature houndstooth print in contrasting shades of black and pink, it hinted at the demi-couture the label is known for; in white crepe, it was a sexy-yet-easy dress suitable for red carpets and parties alike. “If you look at our brand, it evolves, but it never really changes, you know?” Panszczyk said. “Some of these techniques are actual couture techniques that we began exploring during our first show, and no one ever thought we could actually commercialize them, but it’s because we did it like nine times after that. It takes a lot of research and development.” He continues, “I love to see them used in major pieces, but I really love them also in utility pieces; when we can have an amazing denim that can actually be in the closets of a way-broader group of people. It doesn’t really say anything about our creativity, it says something about the way we see our business growing.

Check out some of my favourite Area bling-blings, ready to kick off the festive season:

Area Cropped Embellished Denim Top

Area Strapless Draped Sequined Tulle Mini Dress

AREA Cropped Open-back Embellished Cotton Top

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

P.S. In this post, I happen to endorse products I genuinely love. If you end up buying something through the links, my site might earn an affiliate commission – which is always nice!


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