Blauer AW19 Campaign

Sawtooth horizons. Snow-covered pine groves. Mining towns buzzing with new resourcefulness. For the fourth leg of American Portraits, the campaign format that presents collections through a road trip across America, Blauer USA heads to Colorado – where the Rocky Mountains echo with myths of the Old West. For the autumn-winter 2019-2020 campaign, James Mollison and his team get back on the road, turning a van into a travelling photo studio. Along panoramic byways they search for men, women and kids who can represent the lesser-known face of America, the authentic spirit of Blauer USA. The people they meet model the garments of the new collection – a mix of technical, performance outerwear including down jackets, parkas and leather jackets. The combination of traditional and cutting-edge materials and the colour palette ranging from khaki to army green, off-white and burgundy, are perfectly in line with the DNA of the brand originally born to supply uniforms to the American armed forces. The resulting portraits were shot between Denver, Boulder and the ski resorts of Colorado. The campaign is completed by an editorial-style catalogue – The Colorado Issue – that takes the reader on the journey to discover the mountainous state and the new collection. A series of videos follows the protagonists behind the scenes of the photo shoots.

About Blauer: Blauer is the fashion brand that treasures and renews the tradition of American outerwear. Founded in Boston in 1936 to provide the police, the navy and other military forces with technical clothing, today it reinterprets the concept of uniform to suit men and women that are independent, cosmopolitan and sensitive to quality, authenticity and performing materials. Blauer is owned by FGF Industry, the Italian fashion company founded by Enzo Fusco.

About James Mollison: James Mollison is a British photographer. His work is defined by original concepts applied to social and cultural themes. In 2015 he published Playground: a series landscape photographs of schoolyards where children are at play. The project followed up Where Children Sleep, an ongoing project displaying stories about children around the world and their bedrooms. Other books published by Mollison are DisciplesThe Memory of Pablo Escobar and James and Other Apes. His work has been published throughout the world including by Colors, The New York Times Magazine, The Guardian magazine, The Paris Review, GQ, and Le Monde.

Colmar A.G.E. x Shayne Oliver

The adventure of the designer Shayne Oliver as the guest designer of Colmar A.G.E. ends with the New York based designer and founder of Hood by Air, creating a very personal interpretation of the archives with an inspired collection, that is decidedly less extreme than the previous two. Consisting of a colour palette of black, flame red and electric blue paired with a hi-vis fabric, which is applied both as detailing and as the actual fabrication of the garments. The rubber patches which have been a signature of the designer’s A.G.E. collections are placed on sleeves and the back of pieces, ranging from jackets to trousers, sweatshirts and T-shirts in an underground mood. The a-gender collection references the needs of a style conscious public, with a nod to urban lifestyles.
Within the collection, jackets come in different cuts and lengths. An oversized parka is quilted with a hood, press studs and front zip. A bomber jacket comes with a stretch knit collar, waistband and sleeves, with a light down jacket appearing classic only to reveal that the piece is actually turned inside out, with the seams exposed. Salopette pants are lightweight with a small pocket on the front. A variety of soft fleece sweatshirts, in different silhouettes come with statement hi-vis pockets, with the T-shirts reimagined with the statement applied patch telling the story of the unique collaboration between the two worlds of history (Colmar) and visionary (Oliver). The 14 piece collection will be available from September 2019 through 11 leading stores globally, including Ssense, Luisaviaroma, jofre, Block 60.
For the campaign, Oliver enlisted photographer Jordan Hemingway, who has been responsible for capturing the previous two collections. London based artist Hemingway, has previously collaborated with Emporio Armani, Grace Wales Bonner, Gucci and Roberto Cavalli. For the campaign the designer and photographer street cast models, who they felt embodied the spirit of the collection.

Folklore, Revamped. Magda Butrym AW19

Magda Butrym no longer needs an introduction in the industry. At her core, the Polish designer stands for two things: local hand craftsmanship and fashion that’s playful, yet sophisticated. Her autumn-winter 2019 offers plenty of her signature floral mini dresses in updated silhouettes and statement, 80’s tailoring. But there are also new additions: one of the blazers has a huge black flower attached to it, making the look fantastically exagerrated, but not ridiculous. The handwoven oatmeal sweater is another highlight – it’s backless and comes with waist-cinching ties. As Butrym told Vogue, she’s “inspired by the romantic East”. Well, just look at the pleated silk frock covered in a folk-inspired poppy print and you will get it right away. Each Magda Butrym design is created in an old Warsaw home, where Butrym and her brother have carved out their family business in the old Polish style. She’s a leading Polish designer with countless retailers world-wide, but at the same time she stays where her home is, and consistently fuses her local surroundings with current obsessions, like cowboys or Dolly Parton, in her work.

Collage by Edward Kanarecki, photos Bibi Cornejo Borthwick.

Autumn Fantasy with ASAI

I’m so happy to finally post the collage triptych I’ve done exclusively for ASAI – one of London’s hottest labels. We wanted to convey the autumn-winter 2019’s mood: English country-side, autumn woods, the Oliver Twist kind of look, a very close to nature feeling. The result? A forest fantasy. I felt especially appealed by ASAI’s collection, as it’s all about the magic of autumn dressing I love so much: earthy tones, layering, knits. Perfect for long walks in the nature and (XXL) mushroom-picking. If you want to learn more about the designer and the collection, click here for my review I wrote back in February! Yes, time flies so fast.

Collage by Edward Kanarecki.