The 2010s / Simone Rocha AW19

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

Simone Rocha‘s woman-for-women AW19 collection.

Talented women with their distinct style rule in London. There’s Molly Goddard, Victoria Beckham, Mary Katrantzou, Roksanda Ilincic, Surpiya Lele. And there’s Simone Rocha, whose autumn-winter 2019 was one of the very best collections I’ve seen that season. Rocha designs for women – and women love her. Seeing her runway graced by women of different ages, colour and body types was a female power moment, yes, but also an ode to the brand’s clients who trust Simone every season. Chloë Sevigny, Tess McMillan, Kristen Owen, Lily Cole, Sara Grace Wallerstedt, Ugbad Abdi… whether models or not, runway veterans or bold newcomers, all those faces are amazing individuals and characters. And, also, it’s an ultimate proof that full-skirted dresses and coats aren’t only meant for 20-somethings, just like organza see-throughs, bras worn over trench coats and opulent headbands. The collection was a study of female eroticism, a debate between being the object of desire and owning it. As the designer put it in her own words, “it was a about intimacy and privacy, security and insecurity”. Rocha looked at Michael Powell’s disturbing films (like ‘Peeping Tom’, the voyeuristic horror), but also returned to her long-time inspiration – Louise Bourgeois. The artist investigates the subject of sex and tenderness in her works, which as well often takes a darker turn. “I found her series of weavings which she’d made with fabric from her own clothes particularly beautiful,” Simone said. The spiderweb embroideries and prints Rocha used for puffball coats and dresses were made in collaboration with the Louise Bourgeois Foundation – could you wish for a more heartwarming artist appreciation moment? Still, while the themes behind the collection might be not exactly joyous and lightweight, the models – we see you, Chloë – were all smiley and visibly proud to be walking that outstanding show. This line-up could not end up in my 2010s favourites!

Collage by Edward Kanarecki. Chloë Sevigny wearing Simone Rocha AW19, photographed by Harley Weir and styled by Robbie Spencer for Dazed & Confused.

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