Zurich Cool. Bally AW24

Simone Bellotti‘s sophomore collection for Bally was Milan Fashion Week’s quiet star. This is the line-up where actually something cool happened. The designer found that sense of “cool” in a place that doesn’t necessarily affiliate with “coolness“: Zurich. Its street style and ambience inspired Bellotti and the autumn-winter 2024 runway; simultaneously drawing upon the pastoral symbolism of Swiss folklore and Alpine mysticism, the designer has managed to create a truly distinct vocabulary for Bally within a year of his tenure. Steering clear of literal translations, he combined severity and grace, austere poetry and functional Swiss precision. On a neat double-breasted swing loden coat, the skirt flared into the shape of a treichein bell; a masculine crisp poplin shirt, tucked into high-waisted jeans, was worn under a knitted gilet revealing a furry back, hinting at a wilder, less disciplined side. Like the soft pelt of an untamed creature, a fur insert peeked out from under a strict, asymmetrical knee-length felted wool dress, held on one side by a silver safety pin. Black leather was made into protective yet supple blousons, car coats, and capes. Introducing a cautious note of disorder, a knee-length pencil skirt as well as a masculine waistcoat in black leather were studded with traditional Appenzeller motifs of hearts, cows, and edelweiss interspersed with punkish metallic grommets, hinting at the photographic work of Swiss queer artist Karlheinz Weinberger, whose late-1950s homoerotic portraits were published in the book Rebel Youth. It was a subtle nod to a discourse rooted in the now that makes Bellotti’s work at Bally all the more contemporary and utterly desirable.

Collage by Edward Kanarecki.
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Monte Verità. Bally SS24

At Bally, a quiet revolution is upon. Simone Bellotti is the new design director at the Swiss brand, replacing the brief stint of Rhuigi Villaseñor, who left abruptly in May. An experienced designer, Bellotti spent 16 years at Gucci under Frida Giannini and Alessandro Michele, and is now tasked with bringing the dusty brand into new territory. His debut is promising, and much more convincing than the other Milanese debut – Sabato De Sarno at Gucci – this season. For his spring-summer 2024, Simone mined the label’s rich archive “that holds incredible treasures of made in Switzerland craftsmanship”. Bellotti was drawn to explore a mysterious, expressive and subversive flip side of the spirit of the country’s culture. He came across the story of Monte Verità, a utopian community of free, creative souls founded in Ascona at the turn of the 20th century. A haven for spiritual regeneration and artistic and mystical practices, it was visited by famous intellectuals and artists – Carl Jung, Herman Hesse, Rudolf Steiner, Paul Klee and many others sojourned in the retreat, basking in the healing atmosphere of the alpine landscape. The collection he sent out was a fine, sensible exercise in balancing the contradictions between practicality and imagination, elegant design and subtly humorous details. The result: A.P.C., but luxe. A niche that was unfilled in Milan for years.

For both genders, outerwear was the collection’s core, cut with soft precision mostly in high-quality leather. Elongated straight-line or boxy blazers paired with matching shorts, pencil skirts or relaxed trousers were offered alongside A-line dusters and sleeveless zippered bombers and treated with a fresh, youthful approach. Eccentricity and the “out-of-control element,” as Bellotti put out, came by way of taffeta minicrinis, poufy ultra-short ballerina skirts or minuscule tutus made from swirls of rosettes and girandoles, peeking out from masculine trench hcoats in shiny black leather, or paired with a short-sleeved, square-cut office shirt in crisp Swiss poplin. Adding a note of witty homage to Swiss traditions, a strawberry print gracing both a pretty one-piece bathing suit and a small rectangular handbag recalling a kid’s miniature travel bag was drawn from a picnic tablecloth. ‘Appenzeller’ talismans in the shape of tiny cow bells were rendered into bags’ charms, hanging from the straps of trapeze crossbody bags in bright, cheerful colors. Finally, after all these years of uncertainty, Bally found its person.

Collage by Edward Kanarecki.
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Men’s – Masculine Chic. Bally SS16

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Bally‘s SS16 felt like a nice comeback to menswear reality. Great trousers, desirable jackets, super cool pajama suits – and all of that styled in a chic, modern way. With always chillded-out Clement Chabernaud as the face of the brand, the Swiss house instantly became a hot spot for guys which search for comfortable clothes with stylish twist. Pablo Coppola, the new creative director behind Bally, knows what men want.

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Swiss Cool. Bally AW15

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“I didn’t think I could do another beige trench,” Bally’s creative director, Pablo Coppola explains the vibrance of color in his new Fall collection. When he arrived at the Swiss brand just over a year ago, Coppola set a challenge for the old classics. Before he got there, the 150-year-old company didn’t have much of an identity – it attempts to revive it were usually too weak. Timelessness is a reliable route to timeliness these days. “You do a camel cashmere sweater and nobody says anything, but do it in fuchsia and they all want it,” Coppola explained. The olive-green alligator trousers are amazing, too. The eclectic chic – a bit vintage, a bit modern – was perfectly framed with geometrical prints on silk shirts and handkerchiefs. Bally gets hot. And Swiss fashion starts to be cool, too.

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Men’s – Casual Days. Bally AW15

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Wow, Bally amazed me. Under designer Pablo Coppola, the Swiss nation’s most famous brand—a 164-year-old shoe manufacturer—is loosening up into something pretty appealing. For his second official menswear season at Bally, Coppola did justice to his surname by turning to cinema for inspiration: “a lot of Wes Anderson, and specifically The Royal Tenenbaums,” he said. That’s visible – the yellow ostrich leather coats and accessorice feel so refreshing and edgy… but at the same time casual. And, Coppola showed the perfect suit I would wear everyday – the beige combo of blazer and tailored pants, styled with a beanie and sneakers.

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