Swiss Cool. Bally AW15

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I didn’t think I could do another beige trench,” Bally’s creative director, Pablo Coppola explains the vibrance of color in his new Fall collection. When he arrived at the Swiss brand just over a year ago, Coppola set a challenge for the old classics. Before he got there, the 150-year-old company didn’t have much of an identity – it attempts to revive it were usually too weak. Timelessness is a reliable route to timeliness these days. “You do a camel cashmere sweater and nobody says anything, but do it in fuchsia and they all want it,” Coppola explained. The olive-green alligator trousers are amazing, too. The eclectic chic – a bit vintage, a bit modern – was perfectly framed with geometrical prints on silk shirts and handkerchiefs. Bally gets hot. And Swiss fashion starts to be cool, too.

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