During my recent Berlin trip, I finally had the chance to discover the Dries Van Noten beauty line IRL at Andreas Murkudis (which is the only retailer in Germany who stocks these goodies). I wasn’t disappointed. For most designers, perfume and cosmetics are a rite of passage; they waste little time getting into the lucrative businesses. But not Dries Van Noten. For over three decades, he has been one of fashion’s rare independent operators who made his name not on licenses, but on clothes. And yet the 63-year-old is probably better suited to these things than many of his peers. “I said I wanted a rose perfume that is kind of a punch – really not a sweet, beautiful, feminine thing. It had to be something that men could easily wear. That was kind of the symbol of how we started to work,” he says of his fragrance lineup, which includes Neon Garden, one of the scents the designer himself has taken to wearing that pairs the freshness of mint with powdery iris, and Jardin de l’Orangerie, which blends traditional orange blossom with sandalwood for a grounded, earthy effect. What Van Noten didn’t want: “easygoing” perfumes. “I think there’s already so much out there in the market. The idea was that every perfume really tells a story – in my fashion, I’m also a storyteller,” he told Vogue. In total, the new line includes 10 genderless eaux de parfums alongside 30 lipsticks, a lip balm, as well as a select few soaps and creams. The collection also includes a series of accessories, such as a mirror, a comb, and more. The scents are personal, and so too are the apothecary-inspired bottles that they come in. Each is meticulously designed and outfitted with a cap that features the brand name engraved onto it. The bottles are colored to match the scent inside, and is bound to become a centerpiece on your beauty shelf as soon as you add them to your collection. As for the beauty offerings, the 30 lipsticks are available to shop in a range of three finishes. Fifteen of them have a satin look, 10 have a matte appearance, and five will be sheer. While some are neutral-toned, the collection also includes a vibrant purple shade, proving that the brand’s love of color runs deep. The lipsticks in this new collection are just as much about the final payoff as they are about the process of applying and playing with them. With this in mind, you can also buy a lip brush to go along with the shade of your choosing. What’s important, sustainability was also key in the new collection. Aside from being reusable and refillable, the lipsticks are packaged without plastic. Love!
Photos by Edward Kanarecki.
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