Atonal Glamour. GmbH AW23

April 2, 2023 | Design & Culture by Ed

By the end of March, we’ve learnt that Benjamin Huseby and Serhat Işık are stepping down from their creative director roles at Trussardi. The exit came on the heels of the resignation of the Italian company’s entire board of directors, which has also prompted the departure of CEO Sebastian Suhl. In other words, Trussardi is a financial shipwreck, with its future looking very, very misty. The good thing about this event is that these two brilliant designers will be able to again fully focus on their Berlin-based label, GmbH – which to be very frank is a way more fascinating endeavor to be invested in creatively than Trussardi.

For autumn-winter 2023, Huseby and Işık tried something new at their label. Nothing says couture more than an oversize bow, and there was more than one of them – as well as stoles and streamers – in the GmbH collection, which might be described as a study in atonal glamour. The lookbook pictures are a world away from the smoky, dark setting of the performance the designers staged in Paris with the help of friends from their hometown. Dancers from its city ballet performed to the live music of Labour, using gestures to convey elegance through different lenses. Their glitch-like movements referenced both the hauteur of ’50s couture and its reclamation by marginal communities in the ballroom (vogueing) and drag cultures. At GmbH changing the focus from personal history and trauma to fashion history was, noted Huseby, “a way of finding freedom with fashion for us.” Added Isik: “I also think we are really interested in challenging ourselves with taking on full-on glamour because it’s not something that we’re necessarily associated with, or even so comfortable with.” No jitters were revealed in this confident collection, which the designers said included references to Yves Saint Laurent and Azzedine Alaïa. Many signature silhouettes were back, such as the short coat dress, but it was transformed – and transformable – with streamers that could be tied tight to bound the corset or fly free, with a train-like sweep. The off-the-shoulder bow tops in velvet or with big bows were especially unexpected takes on menswear. Huseby and Isik have been recontextualizing womenswear tropes in menswear since the beginning, but it hit different within the “couture” framework of this collection.

Here are some of my favourite GmbH items you can get right now:

Gmbh leather shorts

GmbH printed t-shirt

GmbH teddy jacket

GmbH patchwork pants

Collage by Edward Kanarecki.
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Milanese Sciura. Trussardi AW23

February 25, 2023 | Design & Culture by Ed

One year in at Trussardi, and it seems it’s clear what Benjamin Huseby and Serhat Isik are up to with the Italian brand. The latest collection is an ode to the Milanese style that made Trussardi prominent between the 1970s and ’90s. It all started with the puffer jacket, taken to the extreme to become XXL, like a bathrobe, padded and super soft. The leather on men’s and women’s skirts was distressed, softened, while the duchesse silk and nylon imitated the leather on classic cut blouses and less classic skirts with diagonal zippers. Everything read “sciura,” a Milanese term for the typical city lady, who only wears black, hazel, ecru and bordeaux, as in this collection, allowing herself to wear a jacquard motive that is reminiscent of the tapestries in the palaces she frequents. Isik and Huseby played with these clichés without mockery, rather using them as a key to a brand story that would otherwise be left untold. The final look was a mermaid skirt paired with a jewel belt and a sober turtleneck, completely black. It was like a contemporary version of the Trussardi look for the Teatro alla Scala premiere, an unmissable event for the typical Milanese. However, is this (quite convincing) storytelling enough to turn new clients on to buying Trussardi?

Collage by Edward Kanarecki.
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Exploring Tensions. GmbH SS23

October 6, 2022 | Design & Culture by Ed

Though launched as a menswear label six years ago, GmbH is actually more like an ecosystem. Fashion is the baseline, of course, but its network spans artists, musicians, DJs, writers, muses, and friends of every stripe who resonate with its message of “decolonizing” attitudes. The spring-summer 2023 collection, called „Ghazal”, after the ancient form of Arabic poetry, officially marked the first time the designers focused on fleshing out a woman’s wardrobe, but it played more like an exercise in continuity. Exploring the tensions between religion, morality, freedom, and sex offered ample fodder – and given that Benjamin Huseby and Serhat Isik are simultaneously easing into their new role at Trussardi in Milan, they managed to pull the whole thing off with flair. “Blurry boundaries were always kind of interesting to us,” Isik offered backstage about a collection billed as “beach to ballroom, and maybe club, opera, and ashram.”. Spirituality – specifically protection and healing – was a leitmotif. Evil eyes cropped up as buttons, and prints developed with Java-based Indonesian artist Muhammad “Rofi” Fatchurofi were inspired by the transformative properties of water. On the runway there were continent-hopping, gender-fluid ideas about tailoring: a draped skirt with a matching shirt conveyed glamour with the ease of pajamas, while a similar one slipped under a crisply constructed leather jacket fused a European construct with the lungi worn by men across Asia. Another, worn alone, was accessorized with a shell necklace by the Berlin-based designer Nhat-Vu Dang, who lent several striking pieces to the show. GmbH also revisited last season’s talisman prints in Arabic calligraphy by the Berlin-based Syrian artist Abdelrazak Shaballot, transposing the affirmations “safe from harm,” “wisdom,” and “knowledge” onto lasered denim or slip dresses in blue and white. Not so long ago, shorts in denim or vinyl worn with or without a two-pocket apron belt – or perhaps a fur stole – would have skewed more club than night at the opera. Which was the designers’ point: nowadays, anything goes.

Collage by Edward Kanarecki.
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Excavation. Trussardi SS23

September 26, 2022September 26, 2022 | Design & Culture by Ed

Serhat Isik and Benjamin Huseby‘s vision of Trussardi takes shape with the designers’ second season for the Italian heritage brand. Presented in the gilded salons of Palazzo Clerici, the spring-summer 2023 offering gave hints of how they’re easing into their role, after a strong first outing which was a break with the past, clean to the point of subversion. “This time it was more about trying to develop a wardrobe that makes sense for Trussardi,” they said backstage. “It may sound boring, but we’re bringing our own vision, mixing modernity with history.” Digging into the brand’s archive was “excavation work,” they explained. “There’s lots of richness there – the exceptional leather work, the ’80s and ’90s sexy and cinched silhouettes, the sensuality, the femininity, but also a masculine glamour.” Some of these elements were brought back for spring. Sensuality was played out in fluid dresses in liquid jersey with twisted necklines and cascading hemlines; floor-length satin gowns were wrapped around the neck, draped and ruched; slits and cut-outs opened to reveal bare skin. The best representation of leather work was a faux embossed crocodile bomber, round-shouldered and cinched, paired with a ruched miniskirt. The designers also tried their hand at denim, one of the house’s signatures, offering sculpted pieces glamorized with crystal appliqués. “It’s a learning process,” they offered. “Absorbing and adapting to the Milanese culture is a sort of anthropological exploration. We’re learning to work with things that we don’t always like, or which make us slightly uncomfortable. Our view of history isn’t linear, rather it’s often chaotic“.

Collage by Edward Kanarecki.
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Back To Black. Trussardi AW22

February 28, 2022March 1, 2022 | Design & Culture by Ed

This Milan Fashion Week, it’s renaissance time for a number of Italian brands that in recent years fell into oblivion. First was Diesel, where Glenn Martens has his triumphant runway debut. Then, all eyes were on Trussardi – a brand that until Serhat Isik and Benjamin Huseby‘s take-over had pretty much no identity. Isik and Huseby have made their own Berlin-based brand GmbH a platform for commenting on the moral, philosophical, and ethical quandaries of our era, from race to religion, through fashion. Of course, the designers tried to bring some of that to the sleepy Italian label. The designers began by taking Trussardi’s signatures and making them their own. Rugged, embroidered piumino jackets opened the show, a nod to the anonymous but ubiquitous outerwear of European city life. Then the pair cast their eyes back further, to the complexities of Medieval and Renaissance dress, building armor-like shearlings and stuffing bustles under foxy black minidresses. Each garment in their 40-look lineup had either a curiously compelling texture – especially the holey knits that appeared mid-show – or a grand-scale elegance, like the coat-gown hybrids for models of all genders. The emphasis on a mostly black palette, Isik said post-show, was to reinforce the strength of their silhouettes. The sober ambience of the show (co-incidentally) felt humble and respectful towards the protests in support of Ukraine in the piazza just outside. Models did walk outside the show space within a barricade to give the crowd a glimpse of what was happening within fashion’s elite walls. It was the only direct clash of fashion and reality; the only acknowledgement of what is happening in Eastern Europe officially on the Milan calendar, along with Giorgio Armani’s silent show and social media posts published by an outrageously small number of Italian designers.