Who would have ever thought that Diesel might be cool again? Like, really cool? Glenn Martens‘ first runway collection for the Italian denim brand is the best start of Milan Fashion Week you could imagine. The red catwalk was surrounded by inflatable, mega-sized dolls – a giant man and woman in sexy poses – which added an eerie, yet highly-Instagrammable ambiance to the presentation. Bizarre set aside, the latest Diesel collection was all about Y2k aesthetic with a futuristic twist. Logo mini-skirts, jumpsuits printed to appear like denim in trompe l’oeil style, and distressed jeans were unmistakably Diesel, very 2000s, but also super relevant in 2022. The more conceptual pieces – like the utilitarian jumpsuits and fleecy denim sweaters – were pure Martens as we know him from Y/Project. Beyond denim, the designer introduced chiffon and organza dresses, leather suits and shearling flight jackets, and a mystifying array of metallic coated knit dresses. Still, the timeless, over-sized denim trench was the ultimate show-stopper and will surely become an instant best-seller. Also, I really loved the use of body paint – very alien-chic. One model appeared in a bright shade of red that contrasted the icy blue of her denim top and jeans. The industry had high hopes for Martens’ take-over of the brand, which rather affiliated with shopping-mall fashion and a tired macho aesthetic. With his latest collection for the brand, Martens definitely doesn’t disappoint. It’s safe to say – we’re entering a new era of Diesel.
Collage by Edward Kanarecki.