Men’s – Gender Culture. Casely-Hayford SS17

June 12, 2016June 12, 2016 | Design & Culture by Ed

The father-and-son duo, Joe and Charlie Casely-Hayford, have many reasons to call spring-summer 2016 collection one of the biggest highlights of their career up to date. What pleasantly surprised everyone during the show was the fact that the fash-fam introduced a womenswear capsule, accompanying their festival-cool menswear looks. “We’ve been asked about doing it for years,” said Charlie. “Now felt right. We want to dress a woman who is a partner to the Casely-Hayford man—but she is very much independent and different to him too.” Their debut in the world of women was like the feeling of a breeze by the sea, so refreshing. Jacquard, which was used in coats production, was made with a more than 200-years old weaving mill, while the dresses with knitted details in sharp, summer-y colours, will be the right choice for warm days. Casely-Hayford is known for top-notch tailoring, but in contrast to their Savile Row friends who do strictly elegant suits, this label breaks the well-known conventions. No wonder why the women’s part was as focused on perfectly-cut blazers as men’s, and was equally edgy. The moodboard behind the collection was filled a variety of British music movements, from 70s rock and Jimi Hendrix to 00s grime and Mick Jagger. With all that diversity in mind, there was a sharp game of oriental patterns, paisley, bleach splashes and tie-dye textiles. Also, spot the richness of jewellery – tribal necklaces and pendants (which looked like great, flea-market finds) were worn nonchalantly by both genders with embroidered robe-coats and denim jackets. Looking forward to see how Joe and Charlie will continue their new, even more daring chapter in fashion!

Men’s – Contemporary Uniform. Casely Hayford AW16

January 10, 2016 | Design & Culture by Ed

If talking of London’s menswear brands, Casely Hayford is the closest to my heart, style and wardrobe. I just love how this fashion-family duo, Charlie and Joe, reconstruct daily basics into something exciting and beautiful. The best example is the MA1 inspired parka above. Definitely, this piece totally changes the meaning of a jacket / coat – it’s both functional and mind-blowing with its elongated silhouette and the “unfinished” manner. Masterfully styled with these sleek, burgundy pants and a simple black top, this look might be called the contemporary uniform. Just like most of the collection – see the patched-work denim, psychedelic prints on casual suits and uber-cool sweat-shirts. To give a military swing to the collection, Casely Hayford nailed two looks with an ornamented, officer collar – a bold detail which makes this collection blur the everyday clothes with something much more bold and unexpected.

Men’s: Casely-Hayford

August 2, 2014August 2, 2014 | Design & Culture by Ed

Casely-Hayford is a menswear brand which is designed by Charlie and Joe- father-and-son duo, that feels the same vibe. The British label had it’s big moment for SS15 during London Fashion Week. Their idea was to fuse classical men clothes, with artistic, a bit “slouchy” look which I really loved. The main refference? John Baldessari works, which are known for appropriation of images with colourful dots and squares. Even dough the shapes and cuts of all suit jackets and trousers were very “gentleman” like, there was nothing traditional about it. My favourite outfit? The one above, with camel mackintosh coat, over-sized white t-shirt and black, cropped trousers. The look is very easy to achieve, while it brings up sophistication and British coolness. Casely-Hayford is the label to know, gents! Caswly-Hayford is available at Dover Street Market New York, London and Tokyo, Selfridges, Barney’s, Union LA. Joyce, IT and Swank Hong Kong, Biffi Milano, Rail Brescia, United Arrows, Tomorrowland, Annan, Luis Japan and Colette Paris.