Men’s – Gender Culture. Casely-Hayford SS17


The father-and-son duo, Joe and Charlie Casely-Hayford, have many reasons to call spring-summer 2016 collection one of the biggest highlights of their career up to date. What pleasantly surprised everyone during the show was the fact that the fash-fam introduced a womenswear capsule, accompanying their festival-cool menswear looks. “We’ve been asked about doing it for years,” said Charlie. “Now felt right. We want to dress a woman who is a partner to the Casely-Hayford man—but she is very much independent and different to him too.” Their debut in the world of women was like the feeling of a breeze by the sea, so refreshing. Jacquard, which was used in coats production, was made with a more than 200-years old weaving mill, while the dresses with knitted details in sharp, summer-y colours, will be the right choice for warm days. Casely-Hayford is known for top-notch tailoring, but in contrast to their Savile Row friends who do strictly elegant suits, this label breaks the well-known conventions. No wonder why the women’s part was as focused on perfectly-cut blazers as men’s, and was equally edgy. The moodboard behind the collection was filled a variety of British music movements, from 70s rock and Jimi Hendrix to 00s grime and Mick Jagger. With all that diversity in mind, there was a sharp game of oriental patterns, paisley, bleach splashes and tie-dye textiles. Also, spot the richness of jewellery – tribal necklaces and pendants (which looked like great, flea-market finds) were worn nonchalantly by both genders with embroidered robe-coats and denim jackets. Looking forward to see how Joe and Charlie will continue their new, even more daring chapter in fashion!










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