Bourgeois Chic. Chloé Resort 2025

June 13, 2024 | Design & Culture by Ed

Resort 2025 is the third collection we see from Chemena Kamali at Chloé, and so far we know for a fact that she really has a knack for revisiting and refreshing the maison‘s codes, from Gaby Aghion’s liberating femininity to Stella McCartney and Phoebe Philo’s early 2000s frivolity. For spring, Kamali is taking a closer look at bourgeois chic from Karl Lagerfeld’s era. “There are all these stories to explore that haven’t really been told yet that are part of our history,” she said. This time her mood-board was covered with images of “the Art Deco years of Karl in the 1970s. He furnished the entire apartment he lived in, in Saint Germain, as this Deco masterpiece – everything was in black and gold, and white, cream and gold, and he used to lend it to Vogue and others for shoots. Guy Bourdin, Helmut Newton, David Bailey, and Deborah Turbeville all shot there.” The billowing, floating volumes, off-the shoulder dresses, balloon-sleeved blouses, and square-necked smocks in diaphanous coin-dot lamé and swirling, pleated metallic florals swiftly teleport you to these days. But there’s also a breath of contemporary air. The boxer-ballet shoe hybrid wedged sneakers Chloé is launching this season (similar walked in a couple of Hannah McGibbon’s runways). “I wanted something that was soft, feminine, comfortable,” Kamali summed up. “And they had to be real. All the women in the office have been test-wearing them.” Collaged from a myriad soft pastel colors in hi-top and low versions, they look like a Chloé hit in the making. Also worth noting: the reissuing of Square Camera handbag with chain handle from Philo’s winter 2003 collection. Whoever still has it in their wardrobe, lucky you!

Collage by Edward Kanarecki.
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The Girl is Back. Chloé Pre-Fall 2024.

April 22, 2024 | Design & Culture by Ed

The Chloé girl is so back, baby. Chemena Kamali‘s pre-fall 2024 collection – a prelude to the runway line-up we’ve seen in the end of February – proves that the designer is confident about her vision of the Parisian maison. Kamali knows the history of the brand inside out, and worked there as a Chloé-obsessed junior designer in the noughties under Phoebe Philo’s creative direction, and then again under Clare Waight Keller. Nobody comprehends better than Kamali the spontaneous feeling of it-ness that belongs to the female-centric Chloé philosophy; a power recharged through so many generations since the house was founded in the 1950s by the Jewish-Egyptian emigré Gaby Aghion as a free-spirited ready-to-wear antidote to Parisian haute couture. “I really was thinking a lot about the Chloé wardrobe, what it should consist of, just, quite frankly, why do I want to wear it? What do I think is important to have in terms of essential pieces, things that go well with other silhouettes that you have at home already?” It’s the balance of carefree romance and pragmatism that’s run through the house since Karl Lagerfeld’s tenures in the ’70s, ’80s, and late ’90s; what Stella McCartney, Phoebe Philo, and Hannah McGibbon ignited in the aughts; and Kamali’s consciousness of what contemporary women need (she herself is a working mother). Customers will soon come across hot wardrobe staples at Chloé boutiues: a navy gabardine jacket with an elongated “Karl collar“, hanging next to a pair of white jeans with scalloped edges, and a soft navy blouse. Then, there’s an array of perfectly-cut trousers hang with slim cognac leather maxi coats, blazers, and caped “highwaywoman” gabardine trenches. Silk slip dresses elude with hyper-feminine energy, contrasting with utilitarian button-on capes on the raincoats. As for accessories, Kamali offers some of the chicest pieces in the brand’s recent history, instant best-sellers: the spacious “Camera” bag, classic wedges and timeless, suede over-the-knee boots.

Collage by Edward Kanarecki.
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Intuition. Chloé AW24

March 1, 2024April 22, 2024 | Design & Culture by Ed

Somehow this season, you really see the difference between how men design for women, and how women design for women. Take Anthony Vaccarello’s Saint Laurent where the all-sheer dresses impose unreal standards. And now look at Chemena Kamali‘s Chloé debut, where ease, frivolity, chic, and joy interweave, opening up a new, very promising chapter at the brand. The authentic stir of enthusiasm among female front-rowers of the show were the first sign that Chemena’s has is to make Chloé really, really cool again. Kamali knows the history of the brand inside out, and worked there as a Chloé-obsessed junior designer in the noughties under Phoebe Philo’s creative direction, and then again under Clare Waight Keller. Nobody knows better than Kamali the spontaneous feeling of it-ness that belongs to the female-centric Chloé philosophy; a power recharged through so many generations since the house was founded in the 1950s by the Jewish-Egyptian emigré Gaby Aghion as a free-spirited ready-to-wear antidote to Parisian haute couture. Kamali called autumn-winter 2024 fittingly, as the “Intuition” collection. “You know, it’s how it makes you feel and how you want to feel,” she said. “I think there’s this connection where today as a woman you need to be able to follow your intuition and be yourself. It’s very much about an intuitive way of dressing, about lightness, movement, fluidity and emotion. I also, love the power of nostalgia; where you go backwards, you go forwards – you also think of today and what women want to wear now.” The collection was triumphant remix of all things Chloé stands for. Karl Lagerfeld’s 1970s time at the brand was referenced by brilliant white scalloped-edged blouse and swirling musketeer capes, modernized with cool boot-cut flares and kitten-heel clogs. Then, we had splendid iterations of bracelet-bags and platform sandals that were Chloé’s bread-and-butter during Philo’s reign. Bananas and pineapples (redone as gilt jewelry) were nods to Stella McCartney’s tongue-in-cheek time at the house. What felt very Chemena was the ease with which she remixed the brand’s codes, and how she single-handedly gave rebirth to the style of the both real and fictional 2000s It-girls: Sienna Miller, Serena Van Der Woodsen, Kate Moss, the Olsen twins. Finally, huge lived-in bags, platform clogs, sexy denims, lingerie dresses are back, baby.