Cпаси и Cохрани. “Save and defend“. If the menswear fashion month wasn’t depressive enough (take Prada’s response towards migrants and Rick Owens’ apocalyptic vision of the world), then Gosha Rubchinskiy delivered us a dose of sweatshirts with Cyrillic signs, which aren’t too optimistic in their meaning either. In Orthodox religion, “save and defend” is a caption which accompanies nearly every icon – they are meant to protect an individual from different oppressions. However, in Gosha’s collection, the sweatshirts were more like direct messages to the world – which might, or might not refer to Soviet nations (specifically Russia), which suffer from political and economic crisis. Traditionally, Rubchinskiy sent the runway with street-cast boys, who had the “I don’t care it’s a fashion show” look in their eyes. The Russian designer is known for his raw and extremely off-duty style – the Tam-Tam Club, a St. Petersburg nightclub from the 90s built-in a former Communist Youth building, is what Gosha mentioned as a place he recalls the closest to autumn-winter 2016 attitude. If talking of the clothes, we all know the signatures – the Гоша Рубчинский (translates into Gosha Rubchinskiy, of course) tops, yellow sweatpants and over-sized, slightly tattered biker jackets phreshed off the runway. In other words, the idea which begun the Gosha Rubchinskiy cult hasn’t changed much. Surely, the designer’s loyal followers will fall in love with these looks.
Men’s – Safe and Defend. Gosha Rubchinkiy AW16




