Matty Bovan can be described with one word: colour. Remember the graffiti-like doodles on Marc Jacobs’ spring-summer 2016 backpacks and coats? That’s Bovan’s (and his colleague, AV Robertson) work. If you type @babbym into your search bar on Instagram, prepare for an apogee of extremely layered make-up looks, glitter, paint and spontaneous sketches. Basically, Matty is on everybody’s lips in the industry for a pretty long time. So seeing his debut collection during Lulu Kennedy’s Fashion East show was a perfect occasion to completely absorb, and get the point, of the designer’s cheerful, rainbow-coloured world.
With support from Love Magazine‘s Katie Grand, Matty sent a line of “really cool” models down the runway – there was Lily Sumner, Teddy Quinlivan, and even Lily McMenamy, all in Bovan’s energetically hand-printed trousers and hand-knitted, quite unclassified garments. Even Stuart Vevers, the creative director of Coach, let the art-school dreamer sugar-coat the brand’s classical leather bags for this event. In a range of fun-clothing, we can find fish-net sweaters and neon-green dresses, chaotically cut up and fringed. Matty’s inspirations for spring-summer 2017 included a line of artists and photographers, who never said “no” to colour, and a DIY kind of way of making things: Stephen Sprouse, Keith Haring and Maripol. Miranda Joyce, who collaborated with the Matty on make-up, took hints from Nina Hagen, the “Godmother of Punk”. London is about limitless creativity, right?